It gives me immense pleasure, to express my unfeigned and sincere thanks and gratitudeto my supervisor
for his valuable guidance sustained, encouragement and constructive critic at every stage of work, without which it would have never beenaccomplished. I acknowledge with thanks the cooperation and help received from the management of retail outlets. I thank them for providing me with the opportunity to converse with thecustomers of their outlets and gather relevant data and other information. I acknowledge with thanks the unsolicited cooperation and help provided by thedepartment, library and administrative staff
of Gian Jyoti Institue of management and technology Mohali
I owe special thanks for the help and support received from the faculty of department and colleagues.