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My Final Year Project 2 (1)

My Final Year Project 2 (1)

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Published by Saad Saleem

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Published by: Saad Saleem on Oct 07, 2011
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04/22/2012

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 1
ss
Final Year Project
ON
“IMPACT OF JINGLES ON CONSUMER BUYING BEHAVIOR INCOOKING OIL INDUSTRY”
 SUBMITTED BY
SAAD SALEEM
 REGISTRATION #3959SUPERVISOR NAMEMr. EBAD-UR-REHMANDATEMAY 5
TH
, 2011PAKISTAN AIR FORCE
KARACHI INSTITUTE OF ECONOMICS & TECHNOLOGY
 
 2
LETTER OF APPROVAL
Project Title
Impact of jingles on consumer buying behavior in cooking
oil industry”
 
Submitted by:
Saad Saleem(BB-03-07-3959)
 
Project Supervisor:
Mr. EBAD-UR-REHMAN
Academic Year:
2011The board of Advanced Studies at PAF-KIET has approved this project,submitted in partial fulfillment of the requirement for the degree of Bachelor of Business Administration.Approval committee:___________________ __________________Mr. EBAD-UR-REHMAN Sir. Adnan Anwar(Supervisor) (Director Academic)
 
 3
LETTER OF TRANSMITTAL
May 5
th
, 2011Mr. Ebad-ur-RehmanProject SupervisorPAF-Karachi Institute of Economics and TechnologyDear Sir,
I am submitting the final project report on “
Impact of jingles on consumer buying behavior in
cooking oil industry”
. The report includes hypothesis and a brief literature survey. Thetheoretical framework was based on literature review and other studies. Three differenthypotheses were developed and tested based on inferential statistics.I am grateful for your guidance and supervision without which this project could have not beencompleted.Yours Sincerely,SAAD SALEEM
 

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