sports on the other side of the At-lanc, those being baseball, basket-ball, gridiron football and ice hockey,are aﬄicted with serious dilemmasstemming directly from the increasein the size, strength and speed of their athletes over the last twodecades.Two important factors have gangedup to lead American (and Canadian)sport down a blind alley.
One pill makes you larger
First, sports science, funded by theexponenal growth of sport as amarkeng tool, has made tremen-dous advances with regards to train-ing methods, nutrion, medicalprocedures and rehabilitaon. TheUSA's consistent haul of medals inthe Olympics bears this out. Wherewould Sugar Ray Leonard, MichaelPhelps, Carl Lewis and Mary LouReon be were it not for the ubiqui-tous Wheaes box? Lance Arm-strong owes much of his success tothe sponsorship of the US PostalService. Tiger Woods, who not onlyadvanced the cause of minories ingolf but in athlecs as a whole, issupported by his relaonship withNike, the same company which wel-comed Wayne Rooney to its Oregonsports complex, last fall, to rehabili-tate a persistent ankle injury.Elite athletes make most of theirmoney not from their sport of choice but from lucrave endorse-ments. Yet those markeng dollarsdepend upon performance. If you're at the top of your game, theworld will camp at your doorstep.Thus, health and ﬁtness are actuallya higher priority than technical skillif an athlete is to maximise his or herearning potenal.It's such a priority, in fact, thatsports science has been used to cutcorners. Every major Americansport has suspended athletes forusing steroids or other performanceenhancing drugs.Surprisingly, baseball, which de-mands far more technical proﬁ-ciency from its players than athlecability, has been hit the hardest.Hall of Fame candidates RogerClemens, Mark McGwire, SammySosa, Rafael Palmeiro and MannyRamirez have all had their legacythreatened by posive tests or seri-