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305A-DRM Assignment Lecture Assign

305A-DRM Assignment Lecture Assign

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04/22/2012

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 Institute of Science, Poona
’s
 
Institute of Business Management and Research,Wakad
Lectures Breakup
305A) - DISTRIBUTION AND RETAIL MANAGEMENT
MBA II Sem - III
 
LectureNo.Chapter Topic to be Covered
1
Marketing Channels
 Definition & Importance,2 Functions of Marketing Channels
 – 
Intensive,3 Selective & Exclusive distribution strategies,Decisions in Channel Management4
Wholesalin
g : Concept, Importance, Functions
 – 
WholesalerMarketing Decisions5 Trends in Wholesaling6
Retailin
g : Concept, Importance, Functions -Indian Vs. Global Scenario5
Retail formats:
 Store & Non Store Retailing6 Franchising- Unconventional channels7
Retail Locatio
n: Factors affecting location decision
 – 
Site Selection8 Location based retail Strategies9
Store Design
 Interiors and Exteriors
 – 
Store layout10 Types of layouts11 Factors affecting store layout12 Store image mix
 – 
Store Façade13 The Internet Store14
StoreAdministration
 Floor space management
 – 
 15 Managing store inventories and display16
Merchandising
 Concept, Importance, Functions17 Steps in merchandising planning
 
18 Category management: Definition and process
 – 
 19 Introduction to Private label brands20
RetailCommunication mix
 Planning retail communication -21 Managing ,in-store promotions and events22
IntegratedMarketing Channel
sChannels for Consumer goods,23 Industrial goods & Services
 
24 Horizontal, Vertical, Multichannel MarketingSystems25
Introduction to SCM
 Concept significance components26 Concept significance components27
ChannelManagemen
t: Channel selection - Channel Conflicts & itsResolution28 Channel Performance Evaluation29
Technology indistribution
 Bar-coding, RFID,30Electronic paymentSystems
 
 
Institute of Science, Poona’s
 
INSTITUTE OF BUSINESS MANAGEMENT & RESEARCH
Wakad, Pune-411 057
 ASSIGNMENT ON 
 DISTRIBUTION AND RETAIL MANAGEMENT 
 
M.B.A. SEM-III
(July-2010) U.C. No. 305A--------------------------------------------------------------------------------------------* There are 5 sections in this assignment.* Students are required to solve any one question from each section.* This assignment is also required for written internal examination.Hence, please do not write anything on the question bank as studentsare supposed to bring it at the time of examination.* Please submit the assignment in spiral binding.* Generally, each question below carries weightage of 14 marks.
Section-I
Q1. What do mean by Marketing Channels? Explain its Various Types.Q2. Explain the Various Intensive, Selective and Exclusive Distribution Strategies.Q3. What is retailing? Discuss its Significance.Q4. State the Global retail Scenario.Q5. Elaborate the various Factors with Affect Retail Location decision.
Section-II
Q1. What is Franchise Arrangement? Explain its Significance or Importance in ChannelDecision.Q2. Explain the steps in Retail site selection.Q3. State the Various Factors affecting Stores layout.Q4. State and explain Store image Mix and Internet Stores?Q5. Explain the term
‘Floor Space Management’.
 

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