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Swallen NENPA Fall Conference

Swallen NENPA Fall Conference

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Published by: nenpa10 on Oct 07, 2011
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04/22/2012

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NEWSPAPER ADVERTISING:BEHIND THE NUMBERS
 
1.
Introduction to Kantar Media
2.
Newspaper Ad Metrics
3.
Digital Advertising
4.
Key Category Trends
Outline
 
3
 © 2010 Kantar Media
Kantar Media Intelligence
Leading global provider of marketing intelligence since 1926
 
In the U.S. we monitor:
Traditional and digital media
3.5 million brands
$140 billion in ad investments
750 million ad occurrences per year
2 million occurrences daily

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