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ITD #9 Putting digital strategies in action | 7 Oct 2011

ITD #9 Putting digital strategies in action | 7 Oct 2011

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Published by IT Decisions
ITD #9 Putting digital strategies in action | 7 Oct 2011 - English version
ITD #9 Putting digital strategies in action | 7 Oct 2011 - English version

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Published by: IT Decisions on Oct 07, 2011
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10/21/2013

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1ITD #9 ‘Putting Digital Strategies in Action’ © IT Decisions 7 October 2011 - All Rights Reserved
 
Puttingdigitalstrategiesinaction
 
ITDResearch#9:Oct7,2011
 
 
 
2ITD #9 ‘Putting Digital Strategies in Action’ © IT Decisions 7 October 2011 - All Rights Reserved
Introduction
 
Designingadigitalstrategyisnotastraightforwardtask.Itisalsoanareathatvarieswidelyfromonecompanytothenext,oftenmakingithardtoknowwheretostart.
 
Inthisreportwesoughttofocusontheonlineinterfacebetweenyouandyourcustomers.Ifyouare,forexample,aretailer,thatmightobviouslybeawebsite,buttherearemanyotherwaysofinteractingwithyourcustomers.
 
Inthatcase,adigitalstrategywouldnotjustaboutonlineretailasallcustomersneedtointeractwithyousomehow–beittoprovidefeedbackaboutaproductorserviceorevenaskforhelpwhenthingsgowrong.
 
Itcouldbethatyouareinvolvedinspecifyingwebecommerce,usability,socialmedia,mobiletools,webdesign,informationsecurity,codedesignanddevelopment,ortheintegrationtoyourinternalsystems.
 
Alltheseareasblendtogetherindifferentways,whichendsupcreatingagreatvarietyofdigitalstrategies.
 
Thecorporatewebsiteis,nowadays,anessentialtoolforeveryorganization,butthewaytheseotherfactorsareintegratedintoyourcustomerofferingcanmakethedifferentbetweenaverypoor,orgreat,service.
 
Withthisinmind,thisweekweaskedourresearchgrouptofocusontheirowndigitalstrategyexperiences.
 
“…Thecorporatewebsiteis,nowadays,anessentialtoolforeveryorganization…”
 
 
 
3ITD #9 ‘Putting Digital Strategies in Action’ © IT Decisions 7 October 2011 - All Rights Reserved
ParticipantFeedback
Toexploretheissueofdesigningadigitalstrategyinthisweek’sresearchsurveyweaskedfourquestions–threeofwhichweremultiplechoiceandonedesignedtopromoteanopendiscussion.
 
Wereceivedanswersfrom21executivesfrom18industrysectors:Logistics,media,chemicals,retail,foodandbeverages,utilities,health,consumerservices,shipbuilding,financialservices,broadcasting,paperandforestproducts,consumergoods,education,insurance,foodproduction,automotiveandmanufacturing.
 
Question1:Doestheinformationthatyoupresentonthewebmakeadirectcontributiontothebusinessbottomline? 
 
Thisisaninterestingblendofanswers,showingsomedisparityofopinionsamongsttheITleadersinthiscollaborativecycle.Itcannotbedeniedthatagoodhalf(47.6%)ofthemfirmlybelievethattheinformationtheypublishonthewebisdirectlylinkedtothebottomlineofthecompany.
 
However,thetotalofthosewhosaiditisonlypartially,ornotlinkedatall,is52.4%showingafairlyevensplitbetweenITleadersthatfeelthewebsiteinformationiscriticalandthosewhofeelthereisaweakerlinkbetweeninformationpresentedonlineandprofit.
 
012345678910YesNoPartially47.6%23.8%28.6%

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