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USPTO Rejection of Casey Anthony Trademark Application

USPTO Rejection of Casey Anthony Trademark Application

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Published by Justia.com
The U.S. Patent and Trademark Office rejected a media and entertainment company's attempt to register the trademark 'Casey Anthony.'
The U.S. Patent and Trademark Office rejected a media and entertainment company's attempt to register the trademark 'Casey Anthony.'

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Published by: Justia.com on Oct 07, 2011
Copyright:Attribution Non-commercial

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12/15/2012

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To:
Grant Media ( johnr@grant-media.net
 
)
Subject:
U.S. TRADEMARK APPLICATION NO. 85367412 - CASEY ANTHONY- N/A
Sent:
9/27/2011 8:59:21 AM
Sent As:
ECOM117@USPTO.GOV
Attachments:
Attachment - 1Attachment - 2Attachment - 3Attachment - 4Attachment - 5Attachment - 6Attachment - 7Attachment - 8Attachment - 9Attachment - 10Attachment - 11Attachment - 12Attachment - 13Attachment - 14Attachment - 15
UNITED STATES PATENT AND TRADEMARK OFFICE (USPTO)
OFFICE ACTION (OFFICIAL LETTER) ABOUT APPLICANT’S TRADEMARK APPLICATION

APPLICATIONSERIAL NO.
 85367412
MARK
:CASEY ANTHONY
*85367412*

CORRESPONDENT ADDRESS
: GRANT MEDIA GRANT MEDIA 2544 3RD ST SAN FRANCISCO, CA 94107-3113 
CLICK HERE TO RESPOND TO THIS LETTER:
http://www.uspto.gov/trademarks/teas/response_forms.jsp

APPLICANT
:  Grant Media

CORRESPONDENT’S REFERENCE/DOCKETNO
: N/A
CORRESPONDENT E-MAIL ADDRESS
: johnr@grant-media.net
 
OFFICE ACTION
STRICT DEADLINE TO RESPOND TO THIS LETTER
TO AVOID ABANDONMENT OF APPLICANT’S TRADEMARK APPLICATION, THE USPTO MUSTRECEIVE APPLICANT’S COMPLETE RESPONSE TO THIS LETTER
WITHIN 6 MONTHS
OF THEISSUE/MAILING DATE BELOW.
ISSUE/MAILING DATE:9/27/2011
The referenced application has been reviewed by the assigned trademark examining attorney. Applicantmust respond timely and completely to the issue(s) below. 15 U.S.C. §1062(b); 37 C.F.R. §§2.62(a),2.65(a); TMEP §§711, 718.03.
Search of the Office Records
ThetrademarkexaminingattorneyhassearchedtheOffice’sdatabaseofregisteredandpendingmarksandhasfoundnoconflictingmarksthatwouldbarregistrationunderTrademarkActSection2(d).TMEP§704.02;
see
15 U.S.C. §1052(d).
Refusal to Register-False Connection
Registration is refused because the applied-for mark consists of or includes matter which may falselysuggest a connection with Casey Anthony. Although Casey Anthony is not connected with the goodsand/or services provided by applicant under the applied-for mark, Casey Anthony is so famous thatconsumers would presume a connection. Trademark Act Section 2(a), 15 U.S.C. §1052(a);
see
TMEP§§1203.03, 1203.03(e).
See generally Univ. of Notre Dame du Lac v. J.C. Gourmet Food Imps. Co.
, 703F.2d 1372, 217 USPQ 505 (Fed. Cir. 1983);
 In re Cotter & Co.
, 228 USPQ 202 (TTAB 1985);
Buffett v.Chi-Chi’s, Inc.
, 226 USPQ 428 (TTAB 1985).The following is required for a showing of false connection under Trademark Act Section 2(a):(1) The mark sought to be registered is the same as, or a close approximation of, the name oridentity previously used by another person or institution;(2) The mark would be recognized as such, in that it points uniquely and unmistakably to thatperson or institution;(3) The person or institution identified in the mark is not connected with the goods sold orservices performed by applicant under the mark; and(4) The fame or reputation of the named person or institution is of such a nature that aconnection with such person or institution would be presumed when applicant’s mark is usedon its goods and/or services.
 In re Peter S. Herrick, P.A.
, 91 USPQ2d 1505, 1507 (TTAB 2009);
 In re MC MC S.r.l.
, 88 USPQ2d 1378,1379 (TTAB 2008); TMEP §1203.03(e);
seealsoUniv. of Notre Dame du Lac v. J.C. Gourmet Food  Imps. Co.
, 703 F.2d 1372, 1375-77, 217 USPQ 505, 508-10 (Fed. Cir. 1983) (providing foundationalprinciples for the current four-part test used to determine the existence of a false connection).
As set forth in the attached representative Internet articles, Casey Anthony is the name of a person whowas involved in a highly public murder trial in 2010. She is not connected with the services sold by the
 
applicant under the mark. Moreover, due to her fame, purchasers would presume a connection betweenCasey Anthony and the entertainment services.Although applicant’s mark has been refused registration, applicant may respond to the refusal(s) bysubmitting evidence and arguments in support of registration.Applicant must respond to the requirement(s) set forth below.
Consent
The applied-for mark contains the name “Casey Anthony” and appears to identify a particular livingindividual; however, the application does not include this named party’s written consent to registration of the name as a trademark/service mark. Written consent is required for registration of a mark containing aname, including a pseudonym, stage name or nickname, or signature, if the name or signature identifies aparticular living individual. Trademark Act Section 2(c), 15 U.S.C. §1052(c); TMEP §§813, 1206.04(a).Therefore, applicant must clarify whether this name/signature identifies a particular living individual and,if so, provide a written consent from this individual, as explained further below. 37 C.F.R. §2.61(b);TMEP §§813, 1206.04(a).
If the name or signature in the mark does not identify a particular living individual
, then applicantmust submit a statement that the name “Casey Anthony”does not identify a living individual. TMEP§§813.01(b), 1206.05;
see
37 C.F.R. §2.61(b).
If the name or signature in the mark does identify a particular living individual
, then applicant mustsubmit the following:(1) A statement that the name “Casey Anthony” identifies a living individual whose consent is of record.(2) A written consent, personally signed by the individual whose name or signature appears in themark, authorizing applicant to register the name as a trademark and/or service mark with theUSPTO (e.g., “I consent to the use and registration by Grant Media of my name “CaseyAnthony” as a trademark and/or service mark with the USPTO”).TMEP §§813, 813.01(a), 1206.04(a);
see
37 C.F.R. §2.61(b).Failure to respond to this inquiry is a sufficient basis for refusing registration.
SeeIn re Cheezwhse.com, Inc.,
85 USPQ2d 1917, 1919 (TTAB 2008);
 In re DTI P’ship LLP
, 67 USPQ2d 1699, 1701 (TTAB2003); TMEP §814.
No Filing Basis
Applicant has not specified a filing basis for the application. An application must specify and meet therequirements of at least one filing basis. 37 C.F.R. §2.32(a)(5); TMEP §806.An application may be filed based on any of the following:(1)
Use of the mark in commerce
under Trademark Act Section 1(a);(2)
A bona fide intention to use the mark in commerce
under Section 1(b);

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