Purpose and Scope
This paper aims to inform business entities about the evolving developmentof Mobile Web usage worldwide and about the extensive opportunitiesavailable.With ever-changing market trends, the Mobile Web is exploding onto themarketplace. For the commercial world this translates into new revenueopportunities, new communication forums and revolutionary new marketing possibilities.This paper clearly outlines the emerging opportunities on the Mobile Weband how businesses can, and have, best leveraged this.
The Internet is now more than a PC-based phenomenon; with close to 3 billion mobile phones worldwide, the reality is that many people’s firstInternet experience will soon occur on a mobile device.As this trend evolves it is vital that the commercial world adapts with it, or faces being left behind. With mobile devices fast becoming the primaryinterface to the Internet, business opportunities are ripe.This paper discusses the background to the Mobile Web, how a business can best leverage the opportunities available, the best practices of doing so, andthe next generation of the Mobile Web.