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Brand Building Brand Management Process

Brand Building Brand Management Process

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Published by api-3700232

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Published by: api-3700232 on Oct 15, 2008
Copyright:Attribution Non-commercial

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03/18/2014

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What is the Territory of the
What is the Territory of the
Brand?
Brand?
Six
inches
wide
Grey
and
wet
Mysterious
Contents
Contents
\ue000Presentation Objective
Presentation Objective
\ue000Understanding Branding
Understanding Branding
\ue000From Products to Brands
From Products to Brands
\ue000Brand Attributes
Brand Attributes
\ue000Brand Management
Brand Management
\ue000Brand Architecture
Brand Architecture
\ue000Exercise
Exercise
\ue000Brand Building
Brand Building
\ue000Brand Audit
Brand Audit
\ue000Connection Triangle
Connection Triangle
\ue000Big Idea
Big Idea
\ue000Evaluating Advertising
Evaluating Advertising
Presentation Objective
Presentation Objective
\u2022
To understand the facets / issues involved in
To understand the facets / issues involved in
branding
branding
\u2022
To develop a framework for building a brand
To develop a framework for building a brand

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