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philanthRopy
and 
social meDia
institUte FoR philanthRopy : septemBeR 2011
B  iu r pr 
Daisy Wakefeld and Aphra Sklair, with expert input rom Andy Gibson
 
2
‘Philathpy ad Sial Mdia’ is th latst Thik Philathpy pap m thIstitt  Philathpy. It was id ad mmissid by Fa ad WilliamPi, ad pdd with th s sppt  th Idi Tst.Thik Philathpy, atd i 2008 i h  th Istitt’s dHilay Bw-Wilkis, is a i sis  pjts, paps, talks ad days lai, basd p iial sah, whih dissss th latst thiki adtds  stati philathpy ad ssts patial xt stps  ths wkii th ld. Th pamm has b sly dd by William M. Ditl, J ad Lillia Lla, ad  ayms d.Th Idi Tst is a at-maki dati that ds thly-di pjtst bi abt sial ha, laly i Aia tis. Th Tst ss maily iati, taspay ad itiz mpwmt. Th Idi Tst maks atst Aia pjts  pamms,  t aisatis whih pat at last patlyi Aia tis. Thy bli that ass t imati  all mpws pplt ha thi w lis ad mmitis. Y a la m abt th Idi Tstthh thi bl: http://iditst.wdpss.m/
t wrk  d udr  crv c arbu – ncr 3.0 Urdl. t vw     , v ://rv.rg//b-/3.0/ r d r  crv c, 444 cr sr, su 900, mu Vw, cr, 94041, Usa.
 
3
contents
04 : InTroDucTIon
What are social media? Social media or communicationSocial media or social impact  Aims, content and approach o this paper 
08 :SecTIon oneWHY uSe SocIAL MeDIA? oBJecTIveS AnD ouTcoMeS  — 09 :
1
 cmmiati Mssas11 :
2
 Kwld Shai ad rpti14 :
3
 omi Bais t Ilsi16 :
4
 cti Ppl18 :
5
 Impi Si Dliy21 :
6
 Sali Fast23 :
7
 Fdaisi26 :
8
 Taspay ad Atability 28 :SecTIon TWo converSATIonS WITH InveSTorS In SocIAL MeDIA— 29 :
1
 Th Jh S. ad Jams L. Kiht Fdati31 :
2
 Th Idi Tst34 :
3
 Th Ba Fdati36 :
4
 Lalii.m38 :
5
 Th rbt Wd Jhs Fdati40 :
6
 omidya ntwk 42 :
7
 Saisby Family chaitabl Tsts44 : TIPS AnD ADvIce on InveSTIng In SocIAL MeDIA46 :SecTIon THreeHoW FunDerS Are uSIng SocIAL MeDIA THeMSeLveS  — 50 : A roADMAP For engAgIng WITH SocIAL MeDIA52 : concLuSIon58 : Fth radi, Bibliaphy ad Akwldmts
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