which ones should move toward implementation. Managers then need onlyrespond to the handful of ideas that have risen to the top of the list, he said.Also, because Spigit makes participation fun and engaging, participation expandedfrom about 450 people who had registered for the SharePoint application to about2,000 employees participating now, Tilbury said.Spigit keeps employees interested by applying the principles of gamification, asocial software technique that borrows from the mechanics of online games, saidLisa Purvis, senior vice president of product research and development at Spigit.The user interface takes advantage of "the rich and visual media that have existedfor a while in the consumer space," as well as mobile applications. The ultimategoal is "to ensure engagement is more than a one-time thing, that it's not justsubmitting an app and never coming back," she said.To keep people involved, Spigit lets them comment and vote on each other's ideas,while also keeping track of how their own are ranked by others. Throughleaderboards and other mechanisms, employees get an opportunity to develop areputation within the company as someone who is interested in innovation and hasgood ideas, she said.Annie Lawrenson, vice president of innovation strategy at Spigit and a formercustomer, said the software's ability to keep employees engaged is what first gother interested. "It's not just why are they going to come back on day two, but whyare they going to come back on day 200. For that to happen, you need habitinducing, habit forming behavioral guides," she said.Spigit allows companies to define a process for how ideas graduate from one stageof review to the next and ultimately move toward implementation "to make sureideas make their way through and don't just end there--that the required activitieshappen and make it to market," Purvis said. That idea graduation process "is fullyconfigurable to make those stages specific to your environment," she said.WestJet has taken advantage of that configurability to define its application as the"innovation hanger," where ideas proceed through a series of preflight checksbefore taking flight, Tilbury said.