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Email Marketing Field Guide

Email Marketing Field Guide

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Published by Sylwia

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Published by: Sylwia on Oct 09, 2011
Copyright:Attribution Non-commercial

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05/12/2014

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Field GuideTo EmailMarketing
 
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Table Of Contents
Introduction ............................................................................................................................................................3How HTML Email Works ...........................................................................................................................................4Designing And Coding ..............................................................................................................................................5Anatomy Of A Good Newsletter .................................................................................................................................7Common Mistakes ...................................................................................................................................................9Designing Around Spam Filters ...............................................................................................................................10Testing And Troubleshooting ...................................................................................................................................12Basics And Best Practices ......................................................................................................................................14Measuring Performance ..........................................................................................................................................17Wrapping Up .........................................................................................................................................................19MailChimp Support ................................................................................................................................................21

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