I you’re a web designer, and you’ve been put in charge o your very frstemail-marketing gig, we wrote this or you. It’s basically a list o all thethings you need to consider when you work on (and bill or) an email-marketing project. We’ll take you step-by-step through what it takes to getyour client’s email campaigns out the door.Over the years, we’ve swatched a lot o web designers tackle their frstemail-marketing campaigns or clients. The most common mistake we’veseen is when a designer assumes an email campaign is simply a designproject. They create a nice email in Photoshop, slice and dice it intoHTML with Dreamweaver, and start looking or the
button.But email marketing should be treated like a ull-blown website project. Itrequires the same basic methodology: discovery and planning, executionand ollow-up. I you break down your project into these stages, you andyour client will experience ewer bumps in the road.I you have any questions that aren’t addressed here, eel ree to contactour support sta at
. Now let’s get started.