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Your First Email Marketing Project

Your First Email Marketing Project

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Published by Sylwia

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Published by: Sylwia on Oct 09, 2011
Copyright:Attribution Non-commercial


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Your FirstEmailMarketingProject
I you’re a web designer, and you’ve been put in charge o your very frstemail-marketing gig, we wrote this or you. It’s basically a list o all thethings you need to consider when you work on (and bill or) an email-marketing project. We’ll take you step-by-step through what it takes to getyour client’s email campaigns out the door.Over the years, we’ve swatched a lot o web designers tackle their frstemail-marketing campaigns or clients. The most common mistake we’veseen is when a designer assumes an email campaign is simply a designproject. They create a nice email in Photoshop, slice and dice it intoHTML with Dreamweaver, and start looking or the
button.But email marketing should be treated like a ull-blown website project. Itrequires the same basic methodology: discovery and planning, executionand ollow-up. I you break down your project into these stages, you andyour client will experience ewer bumps in the road.I you have any questions that aren’t addressed here, eel ree to contactour support sta at
. Now let’s get started.

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