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Table Of Contents

The Mission Statement of the Coca Cola Company
PRODUCTS:
Consumer Has Got Choice
Attractive Brand Name
Brand Differentiation
Coca Cola¶s Brand
Pepsi¶s Brand
THREATS AND OPPORTUNITIES FOR PRICE
STRATEGIES OF GETTING GOALS I.E. ³HIGH
PROFITS´
MARKETING STRATEGY
Different Price In Different Seasons
Eye Catching Position
Sale Promotion
UTC Scheme
DISTRIBUTION CHANNELS
POS Material
TV Commercials
Billboards And Holdings
Sales Volume
Profitability:
Target Volume:
Coca-Cola Concerts
Coca-Cola Food Mela
RECOMMENDATIONS
PEST ANALYSIS OF COCA-COLA
CONCLUSION
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52823009 Coka Cola Marketing Mix

52823009 Coka Cola Marketing Mix

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Published by Elmas Fakih Hussein

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Published by: Elmas Fakih Hussein on Oct 09, 2011
Copyright:Attribution Non-commercial

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06/13/2012

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