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Searching the Web

Searching the Web

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03/18/2014

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Copal Partners: Searching the Web Quick Guide
List of Google Advanced Search Operators:
"To each his own"
Find results with the exact phrase to each his own

Using quotation marks allows you to do very specific searches. For example, if you only enter Copal Partners into the search field, you will receive over 7000 search results. However, if you enter \u201cCopal Partners\u201d in quotes, you will receive around 70 results that only contain the exact phrase \u201cCopal Partners.\u201d This search technique allows you to more quickly hone in on the information you need.

virus\u2013computer
Find results with the wordvirus but NOT the wordcomputer

You may want to find information on a specific term that may have more than one
meaning. For example, to find information on soccer, you might type \u201cfootball\u201d into the search
field. However, you will get many search results that include American Football (the National
Football League / NFL). Therefore, you can type \u201cfootball \u2013NFL\u201d to exclude all results
containing the NFL American Football league. Using the minus exclude operator reduces search
results by over 10 million in this case. As you learn to use these tools effectively, you can often
reduce your search results to between 50 and 200 links which may be very relevant to the
information you are looking for.

Star Wars Episode+I
Find the movie title, including the roman numeralI

The Plus inclusion operator allows you to limit your search results to mainly those which
contain specific required terms. For example, simply typing in \u201cStar Wars\u201d will return many results
related to all episodes of Star Wars. Typing in Star Wars Episode+I limits your search results to
the first episode.

red* blue
Find the wordsre d andblue separated by one or more words.

The* operator is especially useful when you need to find information but are
unsure of one or more of the words in the phrase you are seeking. The* returns all
variations of the phrase with the particular word you are unsure of. For example, typing
in \u201cGurgaon * mall\u201d will return results such as \u201cGurgaon Metropolitan Mall,\u201d Gurgaon
Sahara mall,\u201d Gurgaon DT mall,\u201d and many other variations. This tool is ideal when you
know the outer words of a phrase you need to find, but cannot remember the inner words.
You can place the* operator anywhere in a phrase. Entering \u201c* funds\u201d will return pages
containing phrase variations such as \u201cMutual Funds,\u201d \u201cIndex funds,\u201d etc.

~auto loan
Find loan info for both the wordauto and its synonyms:truck,
car, etc.
Self \u2013 explanatory
[#]\u2026[#]
Search within a range of numbers

The number range command is useful for finding phrases that contain a number whose value you do not know. For example, you may want to find the number of soccer fans of the Flamengo Soccer Club of Brazil and only know that the population of Brazil

is around 40 million people. You can start with the broad search phrase \u201c0\u202640 million
fans\u201d Brazil Flamengo Soccer. As you go through the search results and learn that
football is immensely popular in Brazil, you can trim your search by typing in phrases
such as \u201c30\u202640 million fans\u201d Brazil Flamengo Soccer.
Note:Many of the commands discussed in this memo are included as drop-down boxes
on Google\u2019s advanced search engine webpage:
http://www.google.com/advanced_search?hl=en
Google\u2019s Advanced Search Page:
Exact Phrase Search

Limit Search
results to a
certain
language, file
type, date, or
a specific
webpage

Click here to go to
Google\u2019s advanced
search page

This top cell is the basic search
box you get at Google.com.
Example of how to search for difficult to find data:

Certain data, such as the percentage of the population in The Netherlands that
follows major football events, can be tricky or even difficult to find. What follows is a
list of searches that might be conducted to find such data. Each subsequent modified
search term is an example of what might be used when the previous search phrase failed
to yield adequate search results:

Search 1:
"The Netherlands" "World Cup"
\u2022
This very broad search gives merely an overall idea of what is out there.
Search 2:
\u201cThe Netherlands\u201d \u201cWorld Cup 2002\u201d
\u2022
This search attempts to get more specific by choosing a major football event
Search 3:
"The Netherlands" "World Cup 2002" \u2013antilles
\u2022

This search attempts to refine the results further by removing all results that
Contain the phrase \u201cNetherlands Antilles\u201d (a different country form the
Netherlands).

Search 4:
"The Netherlands" "World Cup 2002" -antilles million
\u2022
This search attempts to get results that are more likely to contain a phrase such
as \u201c3 million,\u201d as in \u201c3 million fans\u201d
Search 5:
"The Netherlands" "World Cup 2002" -antilles million -"between the Netherlands"
\u2022

Since many results included recent matches between the Netherlands and
another team (usually phrased as, for example, \u201cbetween the Netherlands and
Japan\u201d, etc), I adjusted the search to exclude the phrase \u201cbetween the
Netherlands\u201d such that results would be more oriented towards hard data
instead of sports scores related data.

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