Defendants employ and/or contract with individuals who act on behalf of DesertRage and Defendant Farrar in an agency capacity with respect to promoting Desert Rage MMAevents.11.
Defendants maintain an interactive worldwide website through which theycommunicate with fans. Fans are able to participate in discussion forums on the website. Thiswebsite also allows Defendants to disseminate information related to Desert Rage events,including photographs, news, and information about Defendants’ promotional sponsors,including non-Arizona-based entities such as Budweiser and Full Throttle Energy Drink.12.
The Desert Rage website also disseminates information about past Desert Rage“Champions,” including two individual fighters who are currently under worldwide exclusivepromotional agreements with Bellator.13.
Desert Rage also maintains two additional web pages on Facebook.com andMyspace.com. In addition to possessing the communication capabilities of Defendants’ website,both web pages allow non-Arizona based “Friends” to communicate with Defendants and poston their “Wall.”
Bellator’s Initial Engagement With Defendant Farrar
Bellator has established good relations with its local contractors, venues, fighters,and other affiliates in each of the local markets it conducts events in, including Arizona.15.
To aid with local grassroots promotion of Bellator events outside of Illinois,Bellator will occasionally engage promoters who have previously operated in the local eventmarket.16.
Previously, Bellator engaged Farrar to aid in promoting Bellator’s April 16, 2011show in Yuma, Arizona.
Case: 1:11-cv-06956 Document #: 1 Filed: 10/03/11 Page 3 of 13 PageID #:3