Media Contact: Jillian Fiorella Eric Mower and Associates 716.880.1450 jfiorella@mower.

com

**PHOTO OPPORTUNITY*MEDIA ADVISORY*PHOTO OPPORTUNITY **

Genesee Brewery Celebrates Reintroduction of 12 Horse Ale
Brewery to commemorate historic event by delivering beer to downtown bars and restaurants by horse and wagon
WHAT: Join The Genesee Brewery in celebrating the return of one of its most famous beers, 12 Horse Ale! This Wednesday, a team of horses, pulling a wagon, will lead Brewery representatives through the streets of Rochester to deliver some of the first cases of the Genesee Heritage Collection, which features 12 Horse Ale in authentic stubby bottles. Dont miss this exciting opportunity to celebrate with The Genesee Brewery. The day will begin at the brewery with a toast to 12 Horse Ale. From there, the team of horses will trot to four downtown bars and restaurants (See below for locations and drop-off times). WHEN: WHERE: Wednesday, October 12, 2011 at 11:00 a.m. The Genesee Brewery 445 St. Paul Street Rochester, NY 14605 Janine Schoos, brand manager, Genesee Beer John Fisher, brewmaster, The Genesee Brewery 11:00 11:15 11:30 11:45 12:05 12:15 12:20 12:30 Horse and wagon beer schedule: a.m. Toast at The Genesee Brewery a.m. Depart brewery for Dinosaur Barbeque a.m. Arrive at Dinosaur Barbeque (99 Court. St.) a.m. Depart Dinosaur Barbeque for Matthews p.m. Arrive at Matthews (200 East Avenue) p.m. Depart Matthews for Temple and Salingers p.m. Arrive at Temple and Salingers (107/109 East Avenue) p.m. Return to Brewery

WHO: OTHER:

About The Genesee Brewery:

The Genesee Brewery, based in Rochester, New York, is one of the largest and oldest continually operating breweries in the United States and is part of North American Breweries. In 2010, the Genesee Brewery earned AIB Certification, a nationally recognized industry designation for quality excellence in food, beverage, and brewing manufacturing practices and product safety. The brewery makes the classic Genesee line of beers, Seagram's Escapes, the Original Honey Brown Lager as well as Dundee Ales and Lagers family of craft beers. The Genesee Brewery also manufactures beer and other alcoholic and nonalcoholic beverages under contracts on behalf of other companies. For more information:

http://www.pitchfeed.com/thegeneseebrewingcompany/6952 Always drink responsibly. -30-