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Chomp Charts September

Chomp Charts September

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Published by: Chomp on Oct 10, 2011
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 App Search Analytics | September 20111
 APP
 
SEARCH
 
 ANALYTICS
September 2011
 
 App Search Analytics | September 2011
 ABOUT
 
CHOMP’S
 
 APP
 
SEARCH
 
 ANALYTICS
Welcome to the
12th edition
ofChomp’s
App Search Analytics Report!
Chomp’s technology powers the most advanced search engine for native and web apps across theworldwide iOS and Android markets. The metrics outlined in this report provide insight into app searchtrends across iOS and Android using Chomp’s on-device search functionality within the US during themonth of August.Chomp for Android launched on February 28, 2011. Android and iOS metrics included in this edition ofApp Search Analytics refers to data collected September 1 - 30, but references previous months fortrending and comparison purposes.To see more app search data from Chomp visit
http://chomp.com/etc/chomp-charts
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 App Search Analytics | September 2011
 ANALYTICS
 
HIGHLIGHT
 
SUMMARY 
App Search Analytics
App Monetization
Paid app downloads decreased by 1% on Android and by 5% iOS. On Android, thedecreases were concentrated at price points below $3.00. On iOS, the drop wasconcentrated at the two lowest price points. The $.99 price point decreased from 12.3% to9.3% and the $1.99 price point decreased from 4.2% to 3.0%.
Best in Category
On Android, Utilities had a huge month; their share of downloads increased from 15.8% to21.3%. On iOS, games increased their share from 27.7% to 31.5%. Social networking andreference also increased their shares by 2%, while sports, healthcare & fitness, and booksapps decreased their share by 1%.
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