Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Standard view
Full view
of .
Look up keyword
Like this
0 of .
Results for:
No results containing your search query
P. 1


Ratings: (0)|Views: 20 |Likes:
Published by Joel De La Garza

More info:

Categories:Types, Resumes & CVs
Published by: Joel De La Garza on Oct 11, 2011
Copyright:Attribution Non-commercial


Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less





Joel De La Garza
711 Fort Chadbourne Dr.
◦ Austin, TX 78748 ◦ (512) 627
Versatile and creative Digital Media Strategist with over 7 years experience in Digital Marketing andSocial Media for established and emerging brands. Detail-oriented, creative problem solver,effective oral and written communicator with a positive attitude and a true passion for creating amore social business.
Social Media Strategy
Brand Building
Team Management
Customer-Relationship ManagementCommunity Management
Email Marketing
Copy Writing and Editing
Digital Media MarketingSocial Network Integration
Brand Management
Digital Distribution
Product ManagementEvent and Experiential Marketing
Insight Analysis
Market Analysis and Target Identification
St. Edward’s University
Masters of Business Administration, Digital Media Management, 20073.96 GPA -(1st in Graduating Class)Delta Mu Delta International Honor Society in Business Administration
McCombs School of Business, The University of Texas at Austin
Business Foundations Certification, 2003
The University of Texas at Austin
Bachelor of Arts, Economics, 2002
Director of Digital - 
September 2008 -September 2011
Rainmaker Entertainment Group / Thread Digital,
Austin, TX
Director of one of the few in-house digital media, marketing, and branding services firm in the artistmanagement industry
Managed all strategies and campaigns in the areas of Social Media, Mobile, Web, Video andother forms of digital media for Thread Digital clients
Spearheaded all event marketing, product marketing, social business development, customer-relationship management, community development, brand marketing, artist social mediaeducation, email marketing and fan/customer evangelism initiatives for Thread Digital clients
Directed weekly digital marketing meetings which included action plans for each client, insightand analytics reporting and breakdown of all campaigns, and timelines for future roll outs
Developed and managed FanGrab -Rainmaker's proprietary "Direct to Fan" Pre-Sale ticketingcompany -which hasgenerated over $1.2M in revenues & $150k in profits since 2009
Directed marketing initiatives for all digital video content for our client roster -which have acumulative count of over 27 million views to date

You're Reading a Free Preview

/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->