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Table Of Contents

Table 1.1Top ten British companies, 2000
1998–1999
Table 1.3FDI in the UK, 1996
Table 1.4UK retail price increases, 1990–1999
Table 1.5UK unemployment, 1990–1999
Table 1.6UK balance of payments on current account, 1990–1998
2.6Summary of chapter
2.7 Further questions
2.8Further reading
Table 3.2Average and marginal costs incurred by Sounds ‘R’ Us
3.2The impact of the long term: economies of scale
3.3Calculating business revenues
Table 3.3Potential revenue of Sounds ‘R’ Us
3.4Profitability;optimum production levels
Table 3.7 International ownership of Marques, April 2000
3.6Summary of chapter
3.7Further questions
3.8Further reading
4.1Marketing characteristics
4.2Segmenting markets,targeting and positioning
Table 4.1Socio-economic groupings
The product life cycle
4.4Developing a marketing strategy
Ansoff’s product/market matrix
4.5The decline of the fine fragrance industry
4.6Summary of chapter
4.7Further questions
4.8Further reading
5.2Market demand
Table 5.1A demand schedule for audio cassettes of novels
5.3Market supply
Table 5.2A supply schedule for audio cassettes of novels
5.4Determining market prices
Table 5.3Demand and supply schedules for audio cassettes of novels
Figure 5.5Demand and supply curves for audio cassettes of novels
5.5The rise of the grey market
5.6Summary of chapter
5.7Further questions
5.8Further reading
6.1 Elasticity of demand
Table 6.1Demand schedule for the use of a local swimming pool
6.2Elasticity of supply
6.3Market failure
Table 6.2Top ten UK polluters, 1998
6.4Input markets
Table 6.3Topfive trade unions by membership, 1995
6.5 The minimum wage
6.6Summary of chapter
6.7Further questions
6.8Further reading
Table 7.1A dominant strategy pay-off matrix
7.3Monopolistic competition;how firms compete
7.5Competition for British retailing
7.6Summary of chapter
7.7Further questions
7.8Further reading
8.5Scottish Widows carried off by Lloyds–TSB
8.6Summary of chapter
8.7 Further questions
8.8Further reading
9.1Defining national income
9.2Ways to measure real gross domestic product
9.3The components of real GDP
Table 9.3UK investment: percentage of GDP, 1995–1998
The circular flow of income
Table 9.5Components of UK aggregate demand, 1998
Figure 9.2Aggregate demand and aggregate supply curves
Table 9.6Main measures of UK money supply
Table 9.8Changes in UK base rate, 1997–2000
9.5The 1999 Budget
9.6Summary of chapter
9.7Further questions
9.8Further reading
10.1Unemployment – types,causes and remedies
Figure 10.1The short term Phillips curve
The expectations–augmented Phillips curve
10.3The business cycle – causes and trends
Table 10.1The accelerator principle
10.4Economic growth – theories,causes and costs
10.5The role of economic briefings for business
10.6Summary of chapter
10.7Further questions
10.8 Further reading
Table 11.4Post-trade situation
Table 11.6Sterling spot and forward rates at close of business
11.4 Different exchange rate regimes
11.6Summary of chapter
11.7 Further questions
11.8Further reading
Index
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47646508 Business Economics Theory and Application

47646508 Business Economics Theory and Application

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Published by Sudharsan Ka

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Published by: Sudharsan Ka on Oct 11, 2011
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07/17/2012

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