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Table Of Contents

2.1.1. POJAM MARKETINGA
2.1.2. MARKETING MIKS
2.1.3. SPECIFIČNOSTI MARKETINGA NA TRŽIŠTU USLUGA
2.1.4. MARKETING U TURIZMU
2.1.5. MARKETING MIKS U TURIZMU
2.1.5.1. Proizvod
2.1.5.2. Cijena
2.1.5.3. Promocija
2.1.5.4. Prodaja
2.1.6. ISTRAŽIVANJE TURISTIČKOG TRŽIŠTA I IZRADA MARKETING PLANA
2.1.7. MARKETING STRATEGIJE U TURIZMU
2.2. SAVREMENI TURIZAM
2.2.1. RAZVOJ TURIZMA
2.2.2. TURISTIČKE AGENCIJE U NOVOM DOBU TURIZMA
2.2.3. MARKETING U SAVREMENIM TURISTIČKIM AGENCIJAMA
3. BREND U TURIZMU
3.1. POJAM BRENDA
3.2. UVOĐENJE I ODRŽANJE BRENDA NA TRŽIŠTU
3.2.1. POZICIONIRANJE BRENDA
3.2.2. ŽIVOTNI CIKLUS BRENDA
3.2.3. STRATEGIJE RAZVOJA BRENDA
3.2. BREND USLUGA I GEOGRAFSKIH PODRUČJA
3.3. BREND U POSLOVANJU TURISTIČKE AGENCIJE
4. OSNOVNE KARAKTERISTIKE AGENCIJE KON TIKI TRAVEL
4.1. NASTANAK, RAZVOJ I OSNOVNA DJELATNOST
4.2. MARKETING AKTIVNOSTI
5. OSNOVNE KARAKTERISTIKE AGENCIJE SEBASTIJAN TOURS
5.1. NASTANAK, RAZVOJ I OSNOVNA DJELATNOST
5.2. MARKETING AKTIVNOSTI
6. TURISTIČKA AGENCIJA KON TIKI TRAVEL KAO BREND
6.1. IDENTITETSKI ELEMENTI BRENDA KON TIKI TRAVEL
7. MOGUĆNOST FORMIRANJA BRENDA TURISTIČKE AGENCIJE SEBASTIJAN TOURS
8. ZAKLJUČAK
9. LITERATURA I IZVORI
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Seminar Ski Rad Brendiranje Putnicke Agencije Studija Slucaja Kon Tiki Travel

Seminar Ski Rad Brendiranje Putnicke Agencije Studija Slucaja Kon Tiki Travel

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Published by Nikolina Vujanovic

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Published by: Nikolina Vujanovic on Oct 11, 2011
Copyright:Attribution Non-commercial

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07/22/2013

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