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Frankfurt Fair Dealer, October 12, Day 1

Frankfurt Fair Dealer, October 12, Day 1

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Published by Publishers Weekly

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Published by: Publishers Weekly on Oct 11, 2011
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Frankfurt Fair 
Wednesday 12 October 2011
12 OCTOBER2011
For round-the-clock Frankfurt Book Fair coverage go to www.publishersweekly.com and www.bookbrunch.co.uk 
arbara Schwepcke of Haus Publishing is launching a not-for-profit enterprise to bring the voices of the Arab revolutions to  western readers.Swallow Editions is a new fiction list founded and edited by Rafik Schami, a contender for this year’s
 Foreign Fiction Prize with
Te Dark Side of Love 
, who was forced to flee Syria in the 1970s after criticising Hafez Assad. Schami will acquire novels from submissions sent to him. Tey  will be “free of oil, tedium and dictatorship”. Works already published, even in Arabic, are not eligible for consideration. Manuscripts selected will be edited by Schami, translated into English and published by Swallow
oving text from the page to the screen  would be remembered as “a minor moment” in the history of books, said ebook pioneer Bob Stein, kicking off the 2011 Frankfurt O’Reilly ools of Change conference,
writes Andrew  Albanese 
. And the marriage of publishing and computing  was only now about to yield its offspring - the “networked” book. Stein was followed in the morning session by marketer Mitch Joel, who also stressed the value of social networks and urged publishers to re-think how they reached consumers.Te Conference once again set a bold tone for the publishing industry’s largest annual gathering, with the morning keynote speakers challenging publishers to re-think the very nature of books in the digital age. Stein compared current ebooks to water coming to a boil - digital books were “about to start to steam”.In the future, ebooks would be in browsers, Stein noted, adding that apps “reproduce the sad things of the print world”. Online, he maintained, books should be open, and become “social spaces where readers can congregate”. A publisher’s core competency should be building communities.“As the value of content approaches zero,” Stein said, “people will pay for context and community.” He urged publishers to imagine a world where author readings could take place within books, and textbooks that came  with hours of free tutoring. Joel argued that the issue facing publishing was not “paper or plastic”, but where books fell among the choices consumers made. “What are we going to do to connect readers with our authors?” he asked.Like Stein, Joel said harnessing the power of social networks  was key. He urged publishers to “break the mass media mindset”. Cultivating “direct relationships”  was critical for publishers,
ToC sets bold tone for the Fair
“because if you don’t, your authors will, and retailers will.”“Te worst thing you can do,”  Joel concluded, “is fold your arms and say people will still buy books the way we tell them to.”
Swallow to bring missives from the Arab spring
Continued on page 3
BML Bowker is to undertake a major study of international ebook use. See p3 for full story
Rafik Schami
Global digital servicesfor independent publishersby independent publishers
Faber Factory powered by Constellation is a comprehensive digital service that supports independent publishers who want to develop their own digital publishing programme. The key areas we cover are: text digitisation, distribution and account management, all of which have been carefully designed to be as painless and cost-effective as possible. We also offer our partner publishers an on-going education programme designed to help them get the most out of their digital publishing.
If you would like to find out more come and say ‘hello’ to us at Frankfurt Bookfair, we are on stand H933 in Hall 8.We are also hosting a demonstration, over breakfast, on 13th October 9.00-11am in the Logo Genius room in Hall 9.1 Please email factory@faber.co.uk if you would like to reserve a place as numbers are restricted.
Frankfurt Fair 
Wednesday 12 October 2011
great story are the determining criteria for publication. Neither nationality nor religion is taken into consideration. Te first title,
 by Syrian-born Fadi Azzam, will be published next week, and the plan is to publish two books a year, “the voices of the revolution that everyone wants to hear”.
Said Schami: “Te swallow has been my favourite bird for many reasons: since childhood her elegant flight pattern fascinated me as well as the fact that she is at home nowhere and everywhere. Te swallow commutes between North and South and keeps locked in her heart the beauty of the place she has left behind, creating a longing, which makes her return one of these days. Tat’s how literature should be, that’s how I imagine the most beautiful of Arabic literature to be.” oo few Arab authors  were available in the west, for commercial as well as political reasons, he continued. “Swallow Editions wants to discover these authors on behalf of readers from all over the world and to make them available without agent or censorship.”
Haus is on stand C917, Hall 8.
Editions across the English-speaking world. Foreign rights  will be sold on a title-by-title basis; in the Middle East, they  will be licensed to the University of Cairo Press. All proceeds from sales and licences will benefit the authors and translators.Schami – who will be on the Haus stand on Tursday at 5pm – will be assisted by an editorial board of experts on  Arabic and English literature, and supported by a Board of rustees – including Daniel Hahn, Kate Griffi n, Caroline McCormick, Peter Clark and Omar al-Qattan, the Lebanese-born British film director who is head of the Qattan Foundation. Te editor, advisors and trustees will volunteer their  work so the maximum reward goes to the authors and the translators, who will receive the recommended rate of £87 per thousand words. Authors will not receive an advance, but royalties  will be “generous”.Swallow’s aim is to build a bridge to connect Arab writers  with readers in other continents. Te literary quality, the creative power of the texts and the ability of the authors to tell a
 Arab spring continued
Bowker, via BML Bowker in the UK, is to launch a major study that will assess and track device adoption, attitudes, and purchasing habits of ebook consumers around the world. Beginning in January and repeating annually, it will enable comparisons between ebook markets, arming the publishing industry with a comprehensive range of qualitative and quantitative data.“Being able to track the growth rates of ebooks on a global level as countries make the shift to digital books is significant,” said Kelly Gallagher, Bower’s VP of Publishing Services. “This landmark effort will provide the international publishing industry with key metrics in understanding digital opportunities as they emerge.”The project will map the current state of ebook use and acceptance around the world, creating a benchmark from which to track trends. The research will target representative samples from the UK and US, Germany, France, Spain, India, Australia, Brazil, South Korea and Japan. Consumers from these countries will be surveyed on their purchases of digital content versus traditional formats in multiple settings and contexts. The study will also explore the use and ownership of devices.The ebook monitor will be supported by key international publishing industry participants – including A T Kearney, BISG, Pearson, and Tata - who will have a unique opportunity to collaborate on the creation of the survey instrument and provide expertise in the interpretation of the results. “We are delighted that the key organizations we identified to work with us on this project are on board, representing as they do different perspectives on the industry and offering a wealth of experience that will help provide valuable context for this study,” said Jo Henry, MD of BML Bowker.Bowker and BML will release an executive summary and white paper of findings in March 2012, with detailed analysis revealed annually at key international and digital book conferences.
BML Bowker to monitor current state of the global ebook market 
Nan Graham at Scribner has put down a sum rumoured to be in the high six-figure range for a debut novel called
The Light Between Oceans
 by ML Stedman. Transworld’s Jane Lawson made headlines last month, acquiring the book in a nine-way auction orchestrated by Susan Armstrong at Conville & Walsh. There is “a huge buzz” around the book, which has now sold in eight other countries, including Germany, France, Russia and Brazil. Stedman, a former lawyer, was born in Australia and now lives in London and works as an international consultant on business writing.
Oceans causes pre-Frankfurt swell
To contact Frankfurt Fair Dealer at the Fair with your news, visit us on the Publishers Weekly stand Hall 8.0 R925
Frankfurt reporting by Nicholas Clee and Liz Thomson for
 and Andrew Albanese and Rachel Deahl for
Publishers Weekly 
Project Management: Cevin BryermanAdvertising: Joseph Murray and Fiona ValpyLayout and Production: Heather McIntyreEditorial Co-ordinator (UK): Marian Sheil
To subscribe to
Publishers Weekly 
, go to PublishersWeekly.com or call 800-278-2991.Subscribe to
 via www.bookbrunch.co.uk or email editor@bookbrunch.co.uk for special rates
Frankfurt Fair Dealer 
 issue printed by Henrich Druck + Medien GmbH,Schwanheimer Straße 110, 60528 Frankfurt am Main
Continued from page 1
Kelly Gallagher

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