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Table Of Contents

Harsh Truths About Corporate Websites
You Need A Separate Web Division
Managing Your Website Is A Full-Time Job
Periodic Redesign Is Not Enough
Your Website Cannot Appeal To Everyone
You Are Wasting Money On Social Networking
Your Website Is Not All About You
You’re Not Getting Value From Your Web Team
Design By Committee Brings Death
A CMS Is Not A Silver Bullet
You Have Too Much Content
Light vs. Dark Design
How Many Columns?
Introductory Block On Top?
Layout Alignment
Navigation Alignment
Search Box Design
Flash Elements
Where To Put Contact Information?
“About Us” Page
Client Page
Services Page
Portfolio Page
Workflow Page
Contact Page
Specials And Extras
Other Findings
Creating A Successful Online Portfolio
Pitfall #1: Obfuscating
Pitfall #2: Cramming Information
Pitfall #3: Overdoing It
Pitfall #4: Unusual Navigation
Pitfall #5: Visual Clutter
Principles of Effective Portfolio Design
Define your Criteria and Strategies for Success
Consider Multiple Portfolios
Target Your Market
Prioritize Usability
Use the Right Technology
Plan The Project
Limit The Scope And Type of Work You Promote
Present Your Work In The Context of Your Goals
Infuse Your Personality In The Design
Promote And Leverage Your Work
Develop Long-Term Goals
Better User Experience With Storytelling
It Begins With a Story
Revealing the Design in Stories
The Power of Emotion
The Basics of Storytelling for User Experience
A Few Modern-Day Storytellers
The Storytelling Experiences Around Us
Designing User Interfaces For Business Web Applications
Websites vs. Web Applications
First, Know Your Users
Design Process
Design Principles
Essential Components Of Web Applications
Don’t Forget UI Design Patterns
Case Study: Online Banking Application
The Mess That Is The Web
Hollywood And Advertising Teach Us Nothing
Innovation Isn’t About New Toys
The Stockholm Syndrome Of Bad Interfaces
This Is Not About Technology Or Design
Where Is The Beauty Of The Web?
To Recap: Our Issues
Progressive Enhancement Works
Together We Can Do This
Color Theory for Professional Designers
Warm Colors
Cool Colors
In Brief
Traditional Color Scheme Types
Creating a Color Scheme
Is John The Client Dense or Are You Failing Him?
Explain Why You Are Asking About Money
Include John In The Process
Educate John About Design
Communicate With John Regularly
Explain John’s Ongoing Role
The Moral Of The Story
The Passive-Aggressive
The Family Friend
The Under-Valuer
The Nit-Picker
The Scornful Saver
The “I-Could-Do-This-Myself”-er
The Control Freak
The Dream Client
How To Respond Effectively To Design Criticism
Have The Right Attitude
Understand The Objective
Check Your First Reaction
Separate Wheat From The Chaff
Learn From It
Look For A New Idea
Dig Deeper When Necessary
Thank The Critic
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Professional Web Design

Professional Web Design

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Published by Fal Pan

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Published by: Fal Pan on Oct 11, 2011
Copyright:Attribution Non-commercial


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