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Brand Personality

Brand Personality

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Published by: api-3757737 on Oct 15, 2008
Copyright:Attribution Non-commercial

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03/18/2014

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Brand Personality
Brand Personality
What is brand personality?
What is brand personality?

\u2022Brand Personality is a set of human
characteristics associated with a
brand

\u2022Personality is how the brand behaves

\u2022Gender, age, socio-economic class,
psychographic, emotional
characteristics

Some examples\u2026
Some examples\u2026
\u2022Marlboro is \u2018masculine\u2019 while Virginia
Slims is \u2018feminine\u2019
\u2022IBM is \u2018older\u2019 while Apple is \u2018younger\u2019
\u2022India Today is \u2018old-fashioned\u2019 while
Outlook is \u2018trendier\u2019
\u2022Coke is \u2018conforming\u2019 while Pepsiis
\u2018irreverent\u2019

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