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Be a Sales Superstar

Crunch Point

Eat That Frog!

San Francisco, California 94104-2916

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Contents

7 Focus on Key Result Areas

Preface

And forget about solving your time

Covey, and many, many others. I have

that other people are doing better than I

experts. Wow! What an idea.

as well.

companies. I currently give talks and

personal

effectiveness

have

ever

necessary.

One

strategy

might

be

Introduction: Eat That Frog

You will never be caught up. You will

gets very little done.

ugliest one first.

themselves to work steadily and single-

size or importance, you feel a surge of

endorphins

and

to

the

feeling

of

No Shortcuts

the habits of focus and concentration,

be. It consists of your thinking continually

you will move yourself onto the fast track

objectives, and they don't deviate from

as people of equal or better education

they have not had this critical discussion

Step three: Set a deadline on your

sequence. Take a few minutes to decide

kind of success, execution is everything.

The Power of Written Goals

and such a car."

to set goals, make plans, and take action

for you to get the highest possible return

program, or time planner is based on the

before, your subconscious mind will work

every new task or responsibility that

daily list. These are the specific activities

project from beginning to end. Organize

personal effectiveness is the 10/90 Rule.

EAT THAT FROG!

how much easier it is to eat your

many," the bottom 80 percent.

Focus

on

Activities,

Not

done.

mind loves to be busy working on

satisfaction at all.

next frog really is.

Rule: Long-term thinking improves

important

has

long-term

potential

Think about the Long Term

enormous positive impact on your future.

quickly.

Obey the Law of Forced

didn't complete it within the time limit.

carefully in advance and then build in a

have to eat to make the greatest

This is something that only you can do.

Your job is to ask yourself this question,

EAT THAT FROG!

heated. Begin it, and the work will

procrastinate

on something. Therefore,

Here is a key point. To set proper

early and say it often. Remember that

and

careers. You

must avoid

this

abandoning most of his golf games could

you to get your time and your life under

and work activities and evaluate it

the job.

serious

positive

or

negative

these tasks, but it is nowhere as

can free up more time for the A tasks that

The key to making this ABCDE Method

get paid more, and get promoted faster.

Key result areas are similar to the vital

one of these areas can lead to under-

be a key result area. Hiring the right

underperforming?

effectiveness. Poor

delegation

skills

you will be to get the job finished.

your career for the rest of your life. Look

with your staff and coworkers. Talk

ninety days ago, you claimed that you

"You

then

said

something

that

help in delegating and outsourcing all my

twice as much.'"

my key tasks has transformed my life."

goals in life right now."

improvement. Try it yourself and see.

6. What are your three most important

is to live a long, happy, and healthy life.

love you in return.

little harder. Don't waste time. Every

done at the office so he has to bring it

I ask them in return, "How often does a

happier you will be.

plans for their accomplishment, and

highest value tasks.

Set up your work area so that it is

When everything is laid out neatly and in

reporter out onto Wilshire Boulevard to

even the first few times. Be prepared to

Take the First Step

1. Take a good look at your desk or

10

you to take it one bite at a time.

that stretched to the horizon in all

to cross the biggest desert in the world

and well, and then going on to the next

your life on which you have been

11

of a task. Feeling weak or deficient in a

the more energy and enthusiasm you

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