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Table Of Contents

Cross Cultural Advertising
Multinational Competition and its impact on Indian Brands/ Indian Business
ADVERTISING AND CHILDREN
Advertising and Women
Advertising and youth
Web pages
Global Advertising – International advertising
Cross Cultural Psychological Segmentation
THE NEW ECONOMIC POLICIES
I LIBERALISATION MEASURES
II MACROECONOMIC REFORMS AND STRUCTURAL ADJUSTMENTS
Product packaging for international markets
Advertising and Popular Culture
The role of advertising in the Indian Economy
Changes in Lifestyle and Buying Habits
Social implications of advertising
Promotion in International Markets
The Impact of Global Competition in the field of Advertising
Controversial advertising
Present day Economic Issues & Policies & their effects on Advertising
Growing influence of advertising and its criticism
Social Marketing
The Scope and Challenges of International Advertising
Current Global Trends
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ACS-Mandrekar

ACS-Mandrekar

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Published by Owais Pathan

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Published by: Owais Pathan on Oct 12, 2011
Copyright:Attribution Non-commercial

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03/08/2013

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