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KristenMalzone (1)

KristenMalzone (1)

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Published by: Kristen Malzone on Oct 12, 2011
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10/12/2011

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Kristen Malzone
Social Media Analyst at Henry Scheinkzone7@gmail.com
Summary
"Be the change you wish to see in the world." -Mohandas Karamchand Gandhi
Specialties
Bi-lingual (English/Spanish), social media, customer service, training, nonprofits
Experience
Social Media Analyst at Henry Schein
July 2010 - Present(10 months)Defining Henry Schein's ongoing position on the use of Social Media. Championing social mediastrategy to Senior Management as well as progressing against goals. Identifying proper socialengagement venues and functionality, both internally and externally for HSIC and its divisions.Identifying opportunities and value provided by use of social engagement tactics within current andfuture projects and marketing/communication mix. Partnering with internal stakeholders such asCorporate Communications, Marketing, Sales, Customer Services, Legal, and IT to understandtheir unique goals, objectives and challenges and ensure alignment across the organization.Identifying, championing and assisting in deployment of social media monitoring solutions.Engaging with internal and external market research and agency resources to identify, understand,share and act-on emerging marketplace and competitive trends. Participating in special projectsand performing other duties as required.
Director, Buzz Builder Network at Likeable Media
October 2009 - July 2010(10 months)Managed and motivated a network of 60+ marketing and design interns. Through collegerecruitment activities, positioned the Buzz Builder Program as a highly competitive internshipopportunity. Implemented a continuous training program involving high levels of interaction withaccount managers. Additionally, helped build strategy for potential and existing clients on sites likeFacebook, Twitter, YouTube, Foursquare, Flickr, and blogs. Interacted with a few large accountsregularly and advised on their brand's social media performance using tools like Radian6 andFacebook Insights.
CRM Specialist at JJM Financial
May 2009 - October 2009(6 months)Facilitated development, testing, deploying, and supporting of CRM software (Junxure).
Retail Sales Merchandiser at The Hershey Company
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February 2009 - May 2009(4 months)Sold and maintained 100% distribution of all "authorized" Hershey items in assigned territory.Ensured flawless retail execution of Headquarter Sales and Merchandising Plans (Retail ExecutionPlan) with various retailers. Achieved all merchandising objectives through the effective use ofpermanent secondary displays and other display vehicles established within the Retail ExecutionPlan. Reported weekly activity, expenses, competitive activity, account changes, promotions and alladministrative functions within assigned territory. Reported daily activities through the use of retailhandheld computer units, synchronizing upon completion of each day.
Server at Dona Rosa Authentic Mexican Restaurant
August 2007 - December 2008(1 year 5 months)
Team Member at Chick-fil-A
February 2006 - June 2007(1 year 5 months)
Photographer at Sesame Place
April 2005 - August 2005(5 months)
Education
James Madison University
BBA, International Business, 2005 - 2009
James Madison University - College of Business
BBA & BA, International Business & Spanish, 2005 - 2009
Activities and Societies:
SafeRides, Aletheia Church, Alternative Break Program, Latino StudentAlliance, WXJM Radio, Community Council, Homecoming
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