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Social Media & Digital Branding Course for Rutgers SBDC

Social Media & Digital Branding Course for Rutgers SBDC

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Published by Lindsey C. Holmes
Sharing the notes from my course at Rutgers SBDC. Enjoy!
Sharing the notes from my course at Rutgers SBDC. Enjoy!

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Published by: Lindsey C. Holmes on Oct 12, 2011
Copyright:Attribution Non-commercial


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What is Social Media?
Course - October 12: Social Media & Digital Branding
 Your Instructor -
Lindsey C. Holmes, LCH Business SM & Tech
Lindsey C. Holmes
is the CEO/ Lead Strategist of
LCH Business Social Media &Tech
, a boutique social media marketing agency specializing in social media marketingcampaigns and mobile app development. LCH has been considered an innovator insocial media and technology since its inception in 2004 and has been able to penetratesome of the largest corporations and organizations in New Jersey, its home base, aswell as in Washington, DC a new location for the firm. CEO, Lindsey C. Holmes hasbeen featured in
Black Enterprise Magazine
, on the nationally syndicated
Tom JoynerMorning Show
as a thought leader in Mobile Application Development and has beenable to forge industry relationships with Twitter-supported charity vehicle
,major digital content distributor
, and Twitter-based startup
, of whichshe has become a partner. Recently, her passionate views about technology andminority inclusion in technology have provided her with a unique opportunity to writeabout the world’s largest consumer electronics show,
CES 2011
The New YorkAmsterdam News
The Washington Informer
The Afro Newspaper
and the
She tweets
, please like her Facebook page at
What is Social Media?
Social Media is media designed to be disseminated through social interaction, createdusing highly accessible and scalable publishing techniques (ie. Facebook,Twitter).Social media supports the human need for social interaction, using Internet and Web-based technologies to transform broadcast media monologues (one to many) into socialmedia dialogues (many to many). - Source,Wikipedia
In Plain English…
Social Media is a CONVERSATION, Social Media ENGAGEMENT.
What is Social Media Branding?
• Creating a complete Virtual Footprint across pertinent Social Media channels.Thisincludes custom backgrounds, profile pictures, and content.• Utilizing unique content and a unique voice to become a subject matter expert.• Identifying key social networks/ tools that speak to your Niche, your Abilities and thatIntegrate.• Creating rich profiles and posts/ updates with Tags, Hashtags and Keywords.• Becoming discoverable in Google and other search engines through Social MediaOptimization (SMO) Best Practices.
Social Media Optimization
Social Media Optimization is about allowing content to be easily found,distributed and shared by the community. By creating Tags, Hashtags andKeywords in your Social Media and adding a ‘Share This’ button to the content onyour website/ blog, you increase traffic to your content/ you.
- Words in your content, interest or mission that you associate with (mainly inBlogs) - ‘
,’ ‘
Real Estate
,’ ‘
- Searchable words on Twitter - “Tired of Hump Days? Start your ownbusiness!
- Popular words from your content.
Types of Social Media
Social Networks - Facebook, LinkedIn (YouTube)
Categorized into General, Professional, Niche, MultimediaCan have multiple categories in one network‘6 Degrees of Separation’Most conversational
MicroBlogs - Twitter, Pownce
Concise Messages - Stream of Consciousness ‘When are my consumers thinkingabout buying?
Blogs (Web Logs) - Wordpress,Typepad 
• Place to drive traffic• Heavy/ Longer Content• OpinionatedFrequent, as subscribers come here specifically for you
Bookmarking Sites - Delicious, StumbleUpon
• Place to share ‘interests’ - links.Great example of Tag usage
Other Types of Social Media include
Applications/ APPs (Mobile, Web Apps),Sites with SM Components (i.e. Scribd.com - Popular content site that allows the

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