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Chapter 1 July 2011

Chapter 1 July 2011

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Published by Ankit Rastogi

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Published by: Ankit Rastogi on Oct 13, 2011
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04/23/2012

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Copyright © 2009 Pearson Education, Inc.Publishing as Prentice Hall 
Ch 1 -1
Chapter 1The Nature of Strategic Management
Strategic Management:Concepts & Cases13
th
EditionFred David
 
Copyright © 2009 Pearson Education, Inc.Publishing as Prentice Hall 
Ch 1 -2
Themes in the Text
Global Considerations 
 
 –
 
impact virtually all strategic decisions
E-commerce 
 
 –
 vital strategic management tool
Natural Environment 
 
 –
 important strategic issue
 
Copyright © 2009 Pearson Education, Inc.Publishing as Prentice Hall 
Ch 1 -3
Art & science of 
formulating 
,
implementing 
, and 
evaluating 
,cross-functional decisions that enable an organization to achieve its objectives 
Strategic Management
 –
 Defined

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