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Futures of Entertainment Examines State of Media Industry

Futures of Entertainment Examines State of Media Industry

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Published by: Crowdsourcing.org on Oct 13, 2011
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Futures of Entertainment Examines State of Media Industry
Media Scholars and Experts Gather at MIT for FifthAnnual Conference
CAMBRIDGE, Mass., Oct. 13, 2011 /PRNewswire viaCOMTEX/ -- Crowdsourcing, privacy, location-basedtechnologies and producer/audience collaboration areamong the pressing issues at the forefront of the futuresof entertainment and media. Thought leaders from themedia, entertainment and marketing industries will gather alongside media studiesscholars in Cambridge to discuss these subjects at next month's Futures of Entertainment 5 conference at MIT. The fifth-annual event -- which explores thecurrent state and future of media properties, brands and audiences -- expects morethan 300 attendees this year.The two-day conference explores how the media industries are evolving, howstorytelling is changing and the shifting dynamics in how people relate to mediaproperties and brands. While the first day will focus on the issues shaping thefutures of entertainment, the second day will look at innovations andexperimentation taking place in particular media industries: serialized storytelling,children's media, music and journalism and documentary filmmaking.Panelists will include experts from the U.S., Brazil, India, The Netherlands,Finland, Chile, Mexico and the United Kingdom. The conference will also featurerepresentatives from a range of media companies and publications, from HoughtonMifflin Harcourt, The San Jose Mercury-News, Fast Company and WorshipLeader Media to Gowalla, Loku, Sesame Workshop and The Leaky Cauldron.Conference attendees will be treated to two keynote talks. The conference willopen with Henry Jenkins, Provost's Professor of Communication, Journalism andCinematic Arts at the University of Southern California; Sam Ford, Director of Digital Strategy with Peppercom Strategic Communications; and Joshua Green,Research Specialist at Undercurrent, sharing insights from their forthcoming book,Spreadable Media. The first day will close with a session of the privacyconsiderations that must be taken into account when exploring "the futures of entertainment" with Jonathan Zittrain, Professor of Law at Harvard Law School,

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