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How Crowdsourcing Is Changing Business, Advertising, and Cause Marketing

How Crowdsourcing Is Changing Business, Advertising, and Cause Marketing

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Published by Crowdsourcing.org

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Published by: Crowdsourcing.org on Oct 13, 2011
Copyright:Attribution Non-commercial

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08/20/2013

 
How Crowdsourcing Is Changing Business, Advertising, and Cause Marketing
Fri Oct 1, 2010
By now most of us are aware of various crowdsourcing campaigns being used togenerate ideas, funds, or support for a brand or cause.Pepsi's Refresh Project,  Mystarbucksidea.com,andDell's Social Innovation Competition are three well- known examples. We are now witnessing a second generation of crowdsourcingefforts in which social entrepreneurs are reinventing their industries filling thevoids left by traditional businesses.Kickstarter,for instance, is a new way for artists to fund and follow creativeprojects whether they are film, music, theater, events, or gaming while stillretaining 100% of the ownership.

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