Steven Entezari October 6
Creativity has long been viewed as an individual process that occurs in isolation(Sternberg, 1988) without much concern for the interactions of groups of individuals andthe outcome of their collaboration. Social creativity is the emphasis on the fact thatcreativity grows from the individual and their interactions with their environment,artifacts, and externalization of ideas (Fischer, Social Creativity: Making All VoicesHeard, 2005). Works on social creativity have focused on the socio-technicalenvironment by which individuals collaborate to develop creativity on items of sharedinterest. Socio-technical environments are contexts that merge social domains, such asthe interactions of people, and technological means of interaction (Mumford, 1985).Social creativity is a subject that spans across multiple domains. The main domain ofinterest for this literature review is one of design. Creative design is an economic,political, social, and cultural interest (Julier, 2009). The impact of social creativity ondesign will be discussed from various themes in the literature. Generally, socialcreativity within design surrounds the idea that social creativity and individual creativity
is not a “versus” comparison, but rather an “and” comparison
(Fischer, Distances andDiversity: Sources for Social Creativity, 2005). In other words, social creativityemphasizes both the
creative efforts and the creative efforts of the group.The themes themselves will construct the new perspective known as social creativityand breakdown the constructs that have developed through various examples andtheories rooted in creativity and social interaction.