14 | TV VEOPAR JOURNAL | OCTOBER 10 | adi-media.com | An ADI Media Publication
D-6, Dinathwadi, L.J.Road, Mahim (W), Mumbai – 400016,Maharashtra, India
AVART draws upon its design expe-
rience to create innovative productsthat aim to make an ecological changein human life as we live today. AVART designs and supplies audio
video accessories. Our products in-clude Mightymount—swivel bracketsfor LCD TVs. We sell our productsthrough value-added resellers andCE retailers.Our company has a proprietary niche
in the market—innovation, design,market, channels, quality, cost, anddependability.
AVART is a Mumbai-based companyand intends to cater to the entire Indianmarket by setting up distributors acrossmajor metro cities in India.We cater to the traditional CE retailchannel as well as modern trade withcustomer-centric products and pricing.
Advertising and communicationstrategies
Advertisements in gadgets and home
electronics magazines and journalstargeted towards consumers, high-lighting ease and convenience, alongwith aesthetics which would comple-ment their décor.In-store promotion with POP mate-
rial demonstrating the products func-
tionality and benets, with special
emphasis on quality.
Plans for the Indian market in thecoming three years
We intend to increase our reach
across the country, while adding newand better products to our existingportfolio.
At AVART we emphasize on quality,
hence Mightymounts have the follow-ing internationally acclaimed quality
and safety certicationsThe CE marking certies that a product
has met EU consumer safety, health orenvironmental requirements. CE standsfor conformité européenne, French for
.Underwriters Laboratories Inc. (UL) is
an independent product safety certica
-tion organization. UL develops standardsand test procedures for products, materi-als, components, assemblies, tools and
equipment, chiey dealing with product
safety. UL is one of several companies ap-proved for such testing by the US federalagency OSHA.TÜVs (short for Technischer Überw-achungs-Verein, Technical Inspection Association in English) are Germanorganizations that work to validate thesafety of products of all kinds, to protecthumans and the environment againsthazards.The Restriction of Hazardous SubstancesDirective (or RoHS) was adopted in Feb-ruary 2003 by the European Union, andis required to be enforced and becomelaw in each member state. This direc-tive restricts the use of six hazardousmaterials in the manufacture of varioustypes of electronic and electrical equip-ment. It is closely linked with the WasteElectrical and Electronic Equipment Di-rective (WEEE) 2002/96/EC, which setscollection, recycling, and recovery targetsfor electrical goods, and is part of a leg-islative initiative to solve the problem of huge amounts of toxic e-waste.
We are a company of a business dedi-
cated to achieving sustained growth
in quality cash ow.
We maintain a long-term perspective,
an entrepreneurial spirit, a strongbalance sheet, and the highest ethicalstandards.We recognize the customer as our
most important asset and our peopleas our most important resource. Weare dedicated to developing both.