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Neuromarketing

Neuromarketing

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Published by ricguer
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Published by: ricguer on Oct 16, 2011
Copyright:Attribution Non-commercial

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05/12/2014

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The emergenceof neuromarketing
Neuromarketing
Neuroscience
 
Defining neuromarketing
“By studying activity in the brain, neuromarketing combines thetechniques of neuroscience and clinical psychology to developinsights into how we respond to products, brands, and advertisement. From this, marketers hope to understand the subtlenuances that distinguish a dud pitch from a successful campaign.” 

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