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Magid Daytime Soap Pres PP 100611 Rev

Magid Daytime Soap Pres PP 100611 Rev

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Published by Pkafka

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Published by: Pkafka on Oct 16, 2011
Copyright:Attribution Non-commercial

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11/03/2011

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© 2011 Frank N. Magid Associates, Inc.
Both Soap Viewers And ABC Soap Viewers Are Heavy Online VideoViewers1
Online Video Usage
Numbers shown are respondents who say they do each of the below frequently or sometimes
384823430 20 40 60 80 100
Watch Daytime TV OnlineDuring Daytime Hours
445741520 20 40 60 80 100
Watch
Non-Daytime
TV OnlineDuring Daytime Hours
Q.130 How often do you typically do each of the following during daytime hours?
Soap ViewersNon-viewersABC Soap ViewersABC Non-Viewers
 
Note that younger viewers are more likelyto watch both types of content online than older viewers
 
© 2011 Frank N. Magid Associates, Inc.
Both Soap Viewers And ABC Soap Viewers Are Heavy Online VideoViewers2
Online Video Usage
Numbers shown are respondents who say they do each of the below frequently or sometimes
47584052430 20 40 60 80 100Total Daytime ViewersSoap ViewersNon-viewersABC Soap ViewersABC Non-Viewers
Watch Daytime OR Non-Daytime TV OnlineDuring Daytime Hours
Q.130 How often do you typically do each of the following during daytime hours?
 
© 2011 Frank N. Magid Associates, Inc.808276800 20 40 60 80 100
Both Soap And ABC Soap Viewers Use The Internet For A Variety Of Purposes3
Additional Online Behaviors
Numbers shown are respondents who say they do each of the below frequently or sometimes
Visit Social Networking Sites
556554580 20 40 60 80 100
Chat Online
253518300 20 40 60 80 100
Twitter 
Q.130 How often do you typically do each of the following during daytime hours?
Soap ViewersNon-viewersABC Soap ViewersABC Non-Viewers

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