Contact 3 Group 7 15 October 2011

Vishal Master (Group Leader) Subramoni Iyer Rajnish Pandey Shreyas Raut Swati Kedia Sapna Modia

Potential Customers Market (65%) 70% Carpentry 30% Readymade Gadgets 35%

Existing Customers Market (35%)

Cabinets

50%

60%

Retail Stores

20%

Civil Work

15%

Small Time Contractors

20%

Gadget business goes to retail stores People unhappy due to poor finish by small time carpenters & civil contractor People prefer to see photos & demos of kitchen supplied

Market selection B2B of Potential New Customers

Building Contractors
Residential Commercial

Corporate Food chains

Why B2B as a market

B2B customers limited in numbers B2B comparatively more organized market than B2C Entry comparatively easier in B2B than in B2C Bulk order can be received Cost of acquisition low % acceptability is higher

Why new residential

Larger market share for potential customers Customization is easy as new People not happy with the local works & carpenters

End-to-end solution Quality finish Reliability

Competitive pricing
Personalized supervision during execution

3D model demo for decision making support

Sales force 3 people (assumption) reporting to Aditya Through Chimanbhais references Promotional activities
tie-up with builders

ecommerce,
stalls in real estate & commercial expos direct mailing of product catalogue with photos to builders

Market construction industry Customer geographical information Price charged per square feet Promotion strategy for kitchen furniture Competitors data Financial data Raw material sourcing Manufacturing cost