The use of electronic commerce (e-commerce) globally in businesses has increasinglybecome a necessary component of business. Although e-commerce is not a new concept inZimbabwe, businesses have not fully implemented it. E-commerce strategies that are fullyintegrated into the business’ strategy can be utilised to build sustainable competitiveadvantage.Through research surveys employing questionnaires and interviews, a research study wasdone using the manufacturing industry to analyse the degree to which manufacturingcompanies have embraced e-commerce and how this technology has impacted on businessperformance. The main objectives of this research was to investigate e-commerceawareness in companies, to investigate companies’ utilisation of e-commerce technologies,to identify major challenges in implementing e-commerce, and to determine if there is arelationship between e-commerce and profitability.The research employed ideographic methods by using surveys and structured interviews tosource responses. Judgemental samples coupled with stratification procedures were usedto select sample data. Questionnaires were issued out to different levels of computer systemusers. Descriptive and inferential statistical techniques were used for data analysis.Despite the utilisation of different types of e-commerce, it was established that profitabilitywas minimally achieved from these implementations. The research found out that there waslack of commitment by companies’ management to e-commerce. Despite the above finding,a strong relationship between the level of utilisation of e-commerce and business profitabilitywas established. Businesses therefore need to provide e-commerce training to managementand staff so as to be able to reap its benefits. Organisations also need to develop e-commerce strategies which will integrate e-commerce with the business processesspecifically the Value Chain process.