The ad is organized in a way that it will make the audience curious to read andwatch the entire ad using of its “KANO” in the headline. It will make the audienceto be sloth.
We have tried to be casual and keep things simple. Everywhere, from headline tothe body copy, we have used simple words. We have avoided givingunnecessary information rather we have given very specific information withregard to our products.We have tried to stick with one selling idea which is
Our headlinesays “Kano Radhini KHATI”? We have answered this question from the very firstline of the body copy.We have finished with a summary statement
“VALO KHAN, VALO THAKUN- RADHUNI VALO RADHUNI KINUN”.
Singular nouns and verbs, present tense and familiar words and phrases arebeing used throughout the ad. We have put few lines in each para, yet varyingthe length of the paras.
MAJOR FINDINGS OF OUR AD
The major premise of the ad is “Kano Radhuni KHATI”?
The ad concept works to communicate effectively the major selling ideawhich is “KHATI”