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RADHUNI - 3

RADHUNI - 3

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Published by api-26027438

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Published by: api-26027438 on Oct 16, 2008
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03/18/2014

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INTRODUCTION
We have selected print media for our advertisement. We select “PROTHOMALO” daily newspaper as our medium considering our budget. As it is the mostselling newspaper at present .and why we choose this media we defined it logicalbelow.
Headline
Our paper ad starts with a headline; our headline claims that we are pure“KHATI”. It reads “KANO RADHUNI KHATI”? The headline makes the readers tothink, and it will make them to have a pause. Afterwards the text is going to provewhat are the underlying factors that have made Radhuni to be “KHATI”? The textstarts with proving by saying; Radhuni is manufactured from the best qualityChilly, turmeric, cumin and coriander powder. Radhuni has its own suppliers tosupply the raw materials.So it is clear that we have tried to incorporate the news into the headline. Wehave tried to make the audience curious about the ad using “why?”
Headline Attributes
We have tried to make the message to be believable by providing the informationregarding the benefits the consumers can get. Using of simple words was verymuch appealing to us. We did not want to make our audience to get confusedanyway.
Illustration
On the part of illustration, we have illustrated our products and the raw materialsused in our production. We have shown our illustration in a major part of the adbecause every audience is bombarded with several ads unless they know whowe are, what we is advertising, receiving action from them will be quite
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impossible. So the visual will work as a snapshot of the whole ad. They mustknow it is
RADHUNI,
it is from fresh raw materials.Since there is a tendency on the part of most of the people to skip through outthe page. We must make sure our audience knows us. This is why we haveallocated most of the space for visual and whenever possible we showed our brand name. At the top most position we have showed our product, below theproduct we have illustrated the fresh raw materials that is being used to produceour product. Thus we have made a link of them.
VIPS
Visibility
To stop the reader we have started with the headline which reads “Kano RadhuniKHATI”? Then we have shown the illustration in a big shape, sequentially wehave given the text in the last. We have neither used extreme of texts nor saidanything. We tried to put few relevant lines so that our audiences do not getbored. To make it more visible to the audiences we have tried to show the brandname of Radhuni as whenever possible. To draw attention we are also verymuch selective in media space.
Identity
We have not only showed the logo of Radhuni but also showed the packet of Radhuni to make the audiences clear about whom we are, what we areadvertising for, at the bottom of the ad we have mentioned the company name of our brand.
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Promise
The ad is organized in a way that it will make the audience curious to read andwatch the entire ad using of its “KANO” in the headline. It will make the audienceto be sloth.
Simplicity
We have tried to be casual and keep things simple. Everywhere, from headline tothe body copy, we have used simple words. We have avoided givingunnecessary information rather we have given very specific information withregard to our products.We have tried to stick with one selling idea which is
“PURITY”.
Our headlinesays “Kano Radhini KHATI”? We have answered this question from the very firstline of the body copy.We have finished with a summary statement
“VALO KHAN, VALO THAKUN- RADHUNI VALO RADHUNI KINUN”.
Singular nouns and verbs, present tense and familiar words and phrases arebeing used throughout the ad. We have put few lines in each para, yet varyingthe length of the paras. 
MAJOR FINDINGS OF OUR AD
1. Concept
1.
The major premise of the ad is “Kano Radhuni KHATI”?
2.
The ad concept works to communicate effectively the major selling ideawhich is “KHATI”
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