Professional Documents
Culture Documents
Product Launch
Contents
Food Specialities
Limited
Consumer
Food Ingredients Trade Agencies Pharmaceutical
Products
Division Division Division
Division
POLYOL BLEND
PRODUCT PRICING AND
FINALIZATION AND
NEGOTIATIONS
LABORATORY TESTING PRIMARY DATA FROM CUSTOMERS
28 23
Sugar consumption:
9% of world sugar 21
consumption
14
Regional consumption 7
3 2
12 million tonnes per
0
annum Sugar Growth Rate(%) Per Capita Sugar
Consumption (KG)
Diabetes prevalence in
the adult population: At least 50% of all
people with diabetes are
Nauru(30.7%) Diabetes is the unaware of their
UAE (19.5%) fourth leading cause of condition
Saudi Arabia (16.7%) global death by disease
In some countries this
Bahrain(15.2%) figure may reach 80%
Kuwait (14.4%)
Sugar Trends
• 2,363 nationals
• 4,246 expatriates
Diabetes and childhood obesity are major health concerns - the two go
largely hand-in-hand
UAE youth likely to be 2-3 times more obese than the international
standard
Sugar--Free
Sugar
What is “Sugar-free”?
Overweight
Dental problems
Positioning of Polyol Blend
Phase 4
Phase 3
Phase 2
Phase 1
Differentiate
‘Syralite’ as a
Highlight as a brand from
Project product ‘health other similar
as a low enhancer’ substitutes
Communicate calorie with all the
and deliver ingredient features of
value to the normal sugar
customer
Whom to market to?
Ho-Re-Ca Demography
Whom to
Market to?
Secondary
Research
Gender Nationality
Male female Arab Asian European Others
1% 15%
20%
Age Group
Less than 18years 18 to 30 years 30 to 50 years Above 50 years
4% 6%
40%
50%
Data Analysis and Interpretation
Consumption Pattern
Tried Sugar Free products?
50
38% 40 29
19 21
62% 30
20
10
0
Skimmed milk or Milk with full Both skimmed milk
Yes No low fat milk cream as well as full
cream milk
100.0%
57.9%
61.5% 7.7%
29.5%
29.5% 32.6%
10.5%
15.4%
10.5% 0.0% 29.5%
10.5%
15.4%
30.5% 0.0%
10.9%
21.1%
0.0% 27.1%
Middle East
Asian
European
Others
Total
Nationality Vs Opinion
No idea about it I think it tastes bitter / bland I don't mind using them Good, I use them
7.7%
16.8%
21.7%
30.8%
52.6% 50.0%
49.5%
45.0%
53.8%
31.6%
12.6%
50.0% 16.3%
21.1% 10.5%
17.1%
7.7% 5.3%
0.0%
37.9% 50.0%
53.8% 42.6%
57.9%
7.7%
43.2% 38.0%
31.6% 50.0%
38.5%
11.6% 14.0%
10.5%
0.0%
50.6%
37.8%
32.4%
13.5% 16.2%
22.4%
41.4%
9.4%
31.0%
17.6%
6.9%
20.7%
No idea about it
I think it tastes bitter
/ bland I don't mind using
them Good, I use them
Sweets Preference Vs Price Premium
32.4%
43.2%
43.5% 43.5%
24.3%
50.0%
28.6%
7.1%
17.9% 0.0%
5.9%
3.6%
Same Price
upto 20%
20% to 50%
above 50%
Prevents Diabetes Vs Diabetic in Family
8.96% 16.07%
No Diabetic history
Diabetic History
Diabetic In Family Vs Opinion
No idea about it I think it tastes bitter / bland I don't mind using them Good, I use them
16.1%
23.9% 21.7%
50.0%
42.9%
45.0%
49.3%
16.7%
19.6%
16.3%
11.9%
33.3%
21.4% 17.1%
14.9%
0.0%
Ensure product
acceptance Add Your Text
1 2 3 4
Sugar-free Polo
AED 3.45
Normal Polo
AED 1.5
Chocolate Biscuit
250gms
AED 2.5 Sugar-free Biscuit
150gms
AED 5.25
TOOLS AND METHODOLOGIES
Resistance Analysis
Strategy for
Key Reason for resisting Level of
dealing with
Constituent change resistance
resistance
Approachability Culture of Arabs and no High Organize events in malls
of Arab women female in the group to
for survey assist with data collection
from women
Time of survey Ramadan period. Fasting High Call back after Ramadan
data collection was going on and people
were not receptive
towards answering
questions related to food
Data collection As per policy in malls data Medium Target other potential
inside malls collection is strictly places
prohibited Collect data through
disguise
Lack of Due to their lack of Medium Make them taste the
awareness awareness they are not product and show
interested in responding the market demand
to surveys
QFD AND FMEA
SUGGESTIONS
Suggestions & Recommendations
Strategic tie-ups
Continuous with major
interaction with FSL sweetshops and
consumers bakeries
Promote ‘Syralite’ as a
brand with recall value
among manufacturers
Arvind B
Arvind S
Anush R
Aswin N
Jayakumar R