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Localization-Week-1

Localization-Week-1

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Published by: api-3715867 on Oct 16, 2008
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05/09/2014

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10/15/08
1
Lecture 1
Software
Localization
Dr. Gregory M. Shreve
Institute for Applied Linguistics
10/15/08
2

This is a time of significant shift in the development of e\u00ad commerce and the Internet. Over the next several years there will be a dramatic change in the demographics o

f
online buyers \u2013 the paying customers of today\u2019s e\u00ad
commerce. In 1999, American online users represented onl
y
43% of all online users. That percentage will fall to 33% i
n
2003. The online consumer society is becoming increasingl
y
global.
The Context is E-
Commerce
10/15/08
3
Of even greater significance is the fact that e\u00adcommerce
sales to customers outside the U.S. will exceed domesti
c
sales by 2003. The U.S. portion of e\u00adcommerce revenue wil
l
fall from 61% of 130 billion dollars to 44% of 1.6 trillio
n

dollars. By 2004, the European Internet economy is expected to break the 4 trillion dollar mark, growing at a compound annual rate of 87%. Western Europe is expecte

d
to lead all regions with 692 billion dollars in global online
exports in 2004, led by Germany\u2019s 144 billion dollars i
n

cross\u00adborder sales. North America will move 23% of its exports online, with the U.S. pumping 210 billion dollars into cross border e\u00adcommerce. The Asia\u00adPacific region will reach 219 billion dollars in 2004, sparked by 57 billion dollars i

n
Japanese online exports.
Consumer as Foreigner

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