CUSTOMER SUCCESS STORY
Launched Nov, 2010
ShopSocially integration is generating 250,000+ brand impressions, thousands of clicks and significant incremental sales every day through social media.
Defining a Social Commerce Strategy
Booz & Company is predicting that social commerce will be a $30 billionopportunity by 2015. It is advising retailers to quit waiting on the sidelinesand jump in to grab the opportunity.With a community of 6.5m users and over 11m unique visitors per month,CafePress has the world’s largest collection of user designed products.CafePress has been very successful in utilizing various channels for customeracquisition such as SEO, SEM, display ads, comparison shopping engines etc. They understood that social represents a big opportunity and wanted toimplement a strategy that maximized brand value, traffic and sales from socialmedia channels. In November, 2010 they narrowed down on the followingkey requirements:1.
Leverage the Power of Social Recommendation
. Research shows thatfriend recommendations are trusted approximately 3X more comparedto online ads. CafePress realized that social commerce is really aboutusing social recommendation to enable commerce. They wanted to find away to get their shoppers to recommend products to their friends.2.
. Companies are routinely spending tens of thousands of dollars for Facebook fan acquisition with no clear ROI. CafePress wantedto focus on ROI from the very beginning.3.
With the shopping season fast approaching, andall the other IT projects in the queue, CafePress wanted to avoid alengthy/costly implementation.4.
Ability to A/B test is especially critical foroptimizing a new and ever changing marketing channel.5.
In addition to basic click counting, CafePress alsowanted to understand the social behavior of their users and identify theirinfluencers with respect to their products.6.
Generate Social Engagement.
Last but not least, CafePress wanted toenable user conversations around their products rather than blatantly
Cafepress.com, Founded 1999San Mateo, California11 million unique visitors per month
Online Retailer, Unique T-shirts, Gifts
Implement a social commercestrategy with Facebook and Twitter
Create greater user engagement onFacebook FAN Page
Generate clicks and sales throughsocial media
Integrated the ShopSociallysolution within 1 hour. Live in 2days.
Over 1000 purchases being sharedper day via ShopSocially
More than 250,000 brandimpressions on Facebook and Twitter per day
More than 5000 clicks per day frompreviously untapped social mediachannels.
‘‘ShopSocially’s social commercesolution delivered beyond our expectations. Our shoppersturned into brand ambassadorsrecommending our products totheir friends. We are gettingsignificant brand impressions,clicks and sales from previously untapped social mediachannels.’’
Sumant SridharanVice PresidentCafePress