ECOM CASE STUDY

Submitted by:- Dharmin R Patel Class:TY IT-2 Batch:A En. No. :090410116067 ID No.:09-ITM-10
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A CASE STUDY ON PORSCHE

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ABOUT PORSCHE
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Is German automotive company founded by Ferdinand Porsche in 1931. Porsche SE is headquartered in Stuttgart and is owned by the Piech and Porsche families It owns 50.1% of investments of Porsche AG, which is the manufacturer of a range of sports car and SUVs and 50.7% of VW AG.

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SOME MORE high quality Is always seeking to produce

products including the new technologies for the engines, the design, aerodynamics.
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Porsche was awarded by the price of the most prestigious automobile Brand by Luxury Institute. There are 13,043 employees tillthe 31 October 2010 composed by manager,engineers, salesman,operating employees. Training centres around the world and in Germany give the necessary base of skills tothe employees.

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Professor Ferdinand Porsche found the company in 1931. The company has always had a close relationship with VW because the first VWs Beetle was designed by Ferdinand Porsche. The two companies collaborated in 1969. In late 2005, Porsche took an 18.65% stake in the Volkswagen Group, further cementing their relationship, and preventing a takeover of Volkswagen Group.
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HISTO RY

HISTO RY took its holding of On 26 March 2007, Porsche

Volkswagen AG shares to 30.9%, triggering a takeover bid underGerman Law. On 16 September 2008, Porsche increased its shares by another 4.89%. On 13 August 2009, Volkswagen AG's Supervisory Board signed the agreement to create an "integrated automotive group" with Porsche, led by Volkswagen AG.

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Professor Ferdinand 4/27/12 Porsche

PORSCHE HEADQUARTERS IN STUTTGART, GERMANY

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PORSCHES SUV

A SPORTS CAR BY PORSCHE

A SEDAN BY PORSCHE 4/27/12

values,

ORGANISATIONAL Vision:- PURPOSES To remain committed to its own

To

be the leader in the marketplace offering high quality cars with most advanced q Mission:technologies. German luxury car manufacturer with strong values.
I couldn't find the car I was dreaming of so I Objectives:build it myself.
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Conquest new markets. Reach new customers. Re-enforce environmental concern. Develop hybrid cars.

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Despite their durable components, Porsche automobiles are known to be sensitive to heat, with parts warping under extreme conditions. The vehicle's brakes also fail due to overexposure to heat, which is the main cause of their brake problems. case of MAF sensor failing(common issue in There is a 996 model). MAF stands wire that acts as a it's a piece offor Mass airflow sensor thermistor.

PROBLE MS

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SOLUTIO NS
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The most common method of troubleshooting Porsche brakes is by having the parts replaced altogether. Damaged rotors should be replaced immediately, or they may contribute to overheating and will lead to complete brake In the case of MAF, it will cost over 300 for a failure. Porsche fix and the parts around 120.

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SWOT ANALYSIS STRENG

HTS
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Organization Reputation. Procurement. Strong brand. Strong image. Concentration on a profitable niche segment. High quality products. Personalization of the brand.

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SWOT ANALYSIS WEAKN

ESS
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Marketing and Sales. Lack of diversification. Focus on the luxury segment leads to restrictive growth in this materials Highsegment. costs due to the high technology and the quality offered by Porsche cars.

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SWOT OPPORTUNI ANALYSIS

TIES
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Entering new segments through involving into Volkswagen. Abolishment of VW law would lead to stronger influence. Technological synergy with VW. Possibility of conquesting new markets. Expand the product line. Increase of the well-off in the emerging countries.

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SWOT THRE ANALYSIS

ATS
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Foreign trade regulations. High ecological standard in the car industry. Dependence on oil. Association of Porsches brand with Volkswagen. Strong competition with other sports car companies like Ferrari, Audi, BMW, Lamborghini etc.

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CONCLUS ION
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Environmental issues may have an effect on brand image so needs to focus on eco friendly strategies. Customersatisfactionisdrivenbythe projectionofPorsche's lifestyle through its products.

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REFEREN CES
1. 2. 3. 4.

www.wikipedi.org www.porsche.com www.scribd.com www.ask.com

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THANK YOU

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