FeedFront | October 2011
STAFF
Co-Editors in Chief
– Missy Ward, Shawn Collins
Co-Publishers
– Missy Ward, Shawn Collins
Contributing Writers
- Scott Allan, Jay Berkowitz, Dinesh Boaz, Sarah Bundy, Daniel M. Clark, Shawn Collins, Rob Cox, Rob Duva, Aliza Earnshaw, Olga Eskina, Theresa Farmer,Liz Gazer, Owen Hewitson, Eric Nagel, Vinny O’Hare, Geno Prussakov, Justin Rondeau, Wade Sisson, Gregg Stewart, Wade Tonkin, David Vogelpohl, Missy Ward, Kevin Webster
Magazine Coordinator
- Amy Rodriguez
Graphic Design
– David Hallock
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liate Summit , Inc
.522 Hunt Club Blvd. #411Apopka, FL 32703tel (417)-2SUMMIT (278-6648)fax (908) 364-4627Articles in FeedFront Magazine are the opinions of the author and may not necessarily re
fl
ect the views of the magazine, or its owners. FeedFront Magazine always welcomesopinions of an opposite nature.For more information, visit: www.FeedFront.comInterested in advertising? Please visit http://feedfront.com/advertising/ or email us at: feedfront@af
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liatesummit.com© 2011 Af
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liate Summit, Inc. and Individual Authors.© 2011 Af
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liate Summit, Inc. and Individual Authors.Cover: Wil Reynolds, Founder of SEER Interactive, keynoting Af
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liate Summit East 2011
02
Editor’s Note
By Shawn Collins
03
Enhance Your Search Result Listings withMicroformats
By Eric Nagel
04
Avoiding Trademark Pitfalls in Af
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liate Marketing
By Wade Tonkin
05
Why Are You Still Doing Everything Yourself?
By Missy Ward
07
Email Compliance Simpli
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ed
By Theresa Farmer
08
5 Considerations When Writing a PPC Policy
By Owen Hewitson
09
Multi-Network Programs-The Good, Bad, And Ugly
By Olga Eskina
10
10 Different Kinds of Search
By Jay Berkowitz
11
Af
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liate Summit East 2011 Recap
By Shawn Collins
13
Podcasting? How about Live Broadcasting?
By Daniel M. Clark
14
Mobile’s Hot. Don’t Forget it’s a Phone.
By Rob Duva
16
Transform Your Mobile Campaign withProgressive Targeting
By Gregg Stewart
FEEDFRONT MAGAZINE |
October 2011
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28 Million Users – Cornering the Canadian Market
By Liz Gazer
18
Budgeting an Af
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liate Program
By Geno Prussakov
19
Writing an Effective Internet Marketing Plan
By Sarah Bundy
20
Getting Beyond the Source with Af
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liate Web Analytics
By Kevin Webster
21
Automate Af
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liate Management and GenerateMore Revenue
By David Vogelpohl
22
Maximizing Seasonality in Af
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liate Marketing
By Rob Cox
23
You Can Learn Lots from a Survey
By Wade Sisson
24
Fashion Blogging: Runways to Revenue
By Scott Allan
25
The Bene
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ts of Working with an Agency
By Dinesh Boaz
26
5 SEO Moves for More Traf
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c
By Aliza Earnshaw
27
Was Panda Just the Beginning?
By Vinny O’Hare
28
Af
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liate Summit Increased Our Af
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liate Sales400%
By Justin Rondeau
CONTENTS
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