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 Avoiding Trademark Pitfalls in Affiliate Marketing 
By Wade TonkinPage 4
Turn Your Job into a Vacation 
By Shawn CollinsPage 2
 Issue 16 October 2011The Official Magazine of Affiliate Summit
5 SEO Moves for More Traffic 
By Aliza EarnshawPage 26
Writing an Effective Internet Marketing Plan 
By Sarah BundyPage 19
 
FeedFront | October 2011
STAFF
Co-Editors in Chief 
– Missy Ward, Shawn Collins
Co-Publishers
– Missy Ward, Shawn Collins
Contributing Writers
- Scott Allan, Jay Berkowitz, Dinesh Boaz, Sarah Bundy, Daniel M. Clark, Shawn Collins, Rob Cox, Rob Duva, Aliza Earnshaw, Olga Eskina, Theresa Farmer,Liz Gazer, Owen Hewitson, Eric Nagel, Vinny O’Hare, Geno Prussakov, Justin Rondeau, Wade Sisson, Gregg Stewart, Wade Tonkin, David Vogelpohl, Missy Ward, Kevin Webster
Magazine Coordinator
- Amy Rodriguez
Graphic Design
– David Hallock
Af 
liate Summit , Inc
.522 Hunt Club Blvd. #411Apopka, FL 32703tel (417)-2SUMMIT (278-6648)fax (908) 364-4627Articles in FeedFront Magazine are the opinions of the author and may not necessarily re
ect the views of the magazine, or its owners. FeedFront Magazine always welcomesopinions of an opposite nature.For more information, visit: www.FeedFront.comInterested in advertising? Please visit http://feedfront.com/advertising/ or email us at: feedfront@af 
liatesummit.com© 2011 Af 
liate Summit, Inc. and Individual Authors.© 2011 Af 
liate Summit, Inc. and Individual Authors.Cover: Wil Reynolds, Founder of SEER Interactive, keynoting Af 
liate Summit East 2011
02
 
Editor’s Note
By Shawn Collins
03
 
Enhance Your Search Result Listings withMicroformats
By Eric Nagel
04
Avoiding Trademark Pitfalls in Af 
fi 
liate Marketing
By Wade Tonkin
05
Why Are You Still Doing Everything Yourself? 
By Missy Ward
07
 
Email Compliance Simpli 
fi 
ed  
By Theresa Farmer
08
 
5 Considerations When Writing a PPC Policy 
By Owen Hewitson
09
 
Multi-Network Programs-The Good, Bad, And Ugly 
By Olga Eskina
10
 
10 Different Kinds of Search
By Jay Berkowitz
11
 
 Af 
fi 
liate Summit East 2011 Recap
By Shawn Collins
13
 
Podcasting? How about Live Broadcasting? 
By Daniel M. Clark
14
 
Mobile’s Hot. Don’t Forget it’s a Phone.
By Rob Duva
16
 
Transform Your Mobile Campaign withProgressive Targeting
By Gregg Stewart
FEEDFRONT MAGAZINE |
October 2011
|
1
17
 
28 Million Users – Cornering the Canadian Market 
By Liz Gazer
18
 
Budgeting an Af 
fi 
liate Program
By Geno Prussakov
19
 
Writing an Effective Internet Marketing Plan
 
By Sarah Bundy
20
 
Getting Beyond the Source with Af 
fi 
liate Web Analytics
By Kevin Webster
21
 
 Automate Af 
fi 
liate Management and GenerateMore Revenue
By David Vogelpohl
22
 
Maximizing Seasonality in Af 
fi 
liate Marketing
By Rob Cox
23
 
You Can Learn Lots from a Survey 
By Wade Sisson
24
 
Fashion Blogging: Runways to Revenue
By Scott Allan
25
 
The Bene
fi 
ts of Working with an Agency 
By Dinesh Boaz
26
 
5 SEO Moves for More Traf 
fi 
By Aliza Earnshaw
27
 
Was Panda Just the Beginning? 
By Vinny O’Hare
28
 Af 
fi 
liate Summit Increased Our Af 
fi 
liate Sales400%
By Justin Rondeau
CONTENTS

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