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ad research

ad research

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Published by api-3774614
Advertising research .ppt
Advertising research .ppt

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Published by: api-3774614 on Oct 16, 2008
Copyright:Attribution Non-commercial

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03/18/2014

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ADVERTISING RESEARCH
Importance Of
Advertising Research
\u20221983- American business spent- $73
Billion
\u2022Definition:

\u2013Advertising research is the systematic
gathering and analysis of information to help
develop or evaluate advertising strategies,
ads and commercials, and media campaigns.
A subset of marketing research.

Types of Advertising Research
\u2022Setting advertising objectives:
\u2013Payout in terms of sales or profit, or both
\u2022Deciding upon the message
\u2013Try to analyze effect of copy on target
segments

\u2022Presentation of message
\u2022Deciding upon the copy
\u2022Headlines
\u2022Pictures
\u2022Situations

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