Plus:
w
Some advice rom
Joshua Tallent o eBook Architects
w
A profle o JaneWard, author o,’‘The Mosaic Artist’
A quarterly guideto what’s new inself-publishingFull reviews of 35self-published booksListings of 130 new titles
October 2011
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29
E-Book Master Class
B C M T
Someone whohas an ideabecomes thepublisher of that idea.
Tallent’s company, eBook Architects, is a leadinge-book conversion and consulting resource forself-published authors.
If self-publishing is a major part of the future of the publishing business, then its most unchart-ed region, and the frontier of greatest possibil-ity, is digital self-publishing, where authorscan make their own names and sell innite numbers of books with the help of a handful of increasingly well-established platforms and standards—Amazon, Apple,EPub among them.
Of course, it’s hardly that simple, and a would-be self-published author is faced with a daunting number of op-tions and tons of information that can be impossible to sortthrough and goes out-of-date almost as fast as it’s published.For this installment of
PW Select
, we thought we’d talk tosomebody who makes a living helping authors sort throughthose choices and turn their manuscripts into handsomelypublished e-books. Joshua Tallent is the founder and CEOof eBook Architects, an Austin, Tex., firm that designs andcodes e-books for both independent clients and traditionalpublishers. We asked him to talk straight about the advantag-es and disadvantages facing authors looking to publish theirown e-books. Tallent points out that some of the company’sclients, like Mark Coggins, author of
The Immortal Game
, haveachieved national fame, and that the company has turneddown projects that weren’t of sufficiently high quality.According to the company’s Web site (www.ebookarchi-tects.com), a prose novel will cost between $100 and $250to convert to e-book format, and between $1.50 and $2 perpage for most nonfiction (with a minimum charge of $200).Tallent points out that many authors don’t realize they’ll wantnot only EPub but also .Mobi, the format Amazon accepts forthe Kindle store. He shares lots of other tips with us, too.
Can you talk a bit about what eBook Architects doesand its history?
The big thing for self-published authors is having people back-ing you who have the knowledge to navigate the e-book worldwhere the author is the publisher. What we do is interact withself-published authors on that level for the e-book part of theprocess.I started out on my own in January of 2009. I hired my firstemployee in March of last year. I now have nine team membersand we’re actively hiring more developers. It’s been very veryfast. The whole industry has been totally blowing up. We havea 70/30 or 60/40 client base split between tradition and self-publishers, weighted toward self-published authors.Complex projects are our specialty. We’re kind of a boutiquee-book design firm. We can do things like cookbooks and otherheavily designed books. We try to take the quality of the bookthat we’re given and keep as much of that quality as we can. Wecan do embedded fonts and other stylistic things to try to matchthe original print.
What are the biggest challenges facing would-be self-published authors who want to do e-books?
Most authors are looking for information. A big part of our jobis educating our clients. A lot of people who are self-publishingget a little bit of info from somebody—an author friend, some-one they met at an author meetup. They have a little bit of info,but they’re still lacking the core process. They may not know
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