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PW Select October 2011

PW Select October 2011

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Published by Publishers Weekly

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Published by: Publishers Weekly on Oct 18, 2011
Copyright:Attribution Non-commercial


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Some advice rom
Joshua Tallent o eBook  Architects
 A profle o JaneWard, author o,’‘The Mosaic Artist’
A quarterly guideto what’s new inself-publishingFull reviews of 35self-published booksListings of 130 new titles
October 2011
(necessary for app access)
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 A new tool for the book trade to embrace
Self-Published Books
Your best resource for researching andordering new titles. It’s included with your subscriptionFREE
forself-publishers, the best way for you tointroduce your titles to the tradeFREE.
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Please mail this form to
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You’ll reach
booksellers, publishers, both domestic and foreign, distributors, agents, librarians, wholesalers, and themedia. ere’s no place better to get their attention than in the pages of 
—the special quarterly compendium of self-publishing titles in the
July 4th issue
and devoted to the titles coming from the talents of self-publishers.
Each edition is packed with information that will engage and motivate the trade to join the self-pub phenomenon:
A directory of self-published books submitted to
Publishers Weekly
that quarter
For the rst time: book reviews of select self-published titles
Interviews with self-pub authors whose books are leading the way 
An overview of self-publishing trends each quarter
Features identifying successful business opportunities in the self-publishing arena
 And, an extensive resource directory including an honest assessment of its players and their services.
Self-published authors should subscribe now!
SELECT you will have your title included both inprint and in our online database. So, subscribe today!SUBMISSIONS CLOSE JANUARY 31, 2012, so don’t delay and don’tmiss the opportunity to have your title, ordering and contact information in front of the best-informed and most inuentialmembers of the global book publishing community.
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SELECT and in our seasonal database.
E-Book Master Class
B C M T
Someone whohas an ideabecomes thepublisher of that idea.
Tallent’s company, eBook Architects, is a leadinge-book conversion and consulting resource forself-published authors.
If self-publishing is a major part of the future of the publishing business, then its most unchart-ed region, and the frontier of greatest possibil-ity, is digital self-publishing, where authorscan make their own names and sell innite numbers of books with the help of a handful of increasingly well-established platforms and standards—Amazon, Apple,EPub among them.
Of course, it’s hardly that simple, and a would-be self-published author is faced with a daunting number of op-tions and tons of information that can be impossible to sortthrough and goes out-of-date almost as fast as it’s published.For this installment of 
 PW Select 
, we thought we’d talk tosomebody who makes a living helping authors sort throughthose choices and turn their manuscripts into handsomelypublished e-books. Joshua Tallent is the founder and CEOof eBook Architects, an Austin, Tex., firm that designs andcodes e-books for both independent clients and traditionalpublishers. We asked him to talk straight about the advantag-es and disadvantages facing authors looking to publish theirown e-books. Tallent points out that some of the company’sclients, like Mark Coggins, author of 
The Immortal Game
, haveachieved national fame, and that the company has turneddown projects that weren’t of sufficiently high quality.According to the company’s Web site (www.ebookarchi-tects.com), a prose novel will cost between $100 and $250to convert to e-book format, and between $1.50 and $2 perpage for most nonfiction (with a minimum charge of $200).Tallent points out that many authors don’t realize they’ll wantnot only EPub but also .Mobi, the format Amazon accepts forthe Kindle store. He shares lots of other tips with us, too.
Can you talk a bit about what eBook Architects doesand its history?
The big thing for self-published authors is having people back-ing you who have the knowledge to navigate the e-book worldwhere the author is the publisher. What we do is interact withself-published authors on that level for the e-book part of theprocess.I started out on my own in January of 2009. I hired my firstemployee in March of last year. I now have nine team membersand we’re actively hiring more developers. It’s been very veryfast. The whole industry has been totally blowing up. We havea 70/30 or 60/40 client base split between tradition and self-publishers, weighted toward self-published authors.Complex projects are our specialty. We’re kind of a boutiquee-book design firm. We can do things like cookbooks and otherheavily designed books. We try to take the quality of the bookthat we’re given and keep as much of that quality as we can. Wecan do embedded fonts and other stylistic things to try to matchthe original print.
What are the biggest challenges facing would-be self-published authors who want to do e-books?
Most authors are looking for information. A big part of our jobis educating our clients. A lot of people who are self-publishingget a little bit of info from somebody—an author friend, some-one they met at an author meetup. They have a little bit of info,but they’re still lacking the core process. They may not know
T  J T

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