„Every morning in Africa a gazelle wakes up. It knows it must movefaster than the lion or it will notsurvive. Every morning a lion wakes up and it knows it mustmove faster than the slowest ga-zelle or it will starve. It doesn‘tmatter if you are the lion or thegazelle, when the sun comes up, you better be moving.“
This great quote belongs to MauriceGreene, the four time Olympic medal
winner and ve time 100m sprinting
world champion. We may not be in Africa, but the laws of the jungle still apply. We live in a worldof Rapid Change. The world is becom-ing a smaller place. Compare to even afew years ago, Competition has never
been so erce.
Having good results today can’t becounted as your stepping stone to great-ness. Having good results today doesn’teven mean that you will have the luxury
to enjoy the same benets tomorrow.
Having good results today could very well mean, you may cease to exist to-morrow should you fail to understandand effectively deal with change.General Motors and Ford were the world‘s two biggest car manufactur-ers in 1985. Where are they now? At-ari invented the video game business? When was the last time you have heardof them? Polaroid invented the instantpicture. Some of you might be saying,oh yeah Polaroid, what ever happenedto them? Nokia was the phone thatdominated the market place going intothe year 2000. Where are they now? Ya-hoo was the giant when new kids on the block Google appeared. Who is the big boy today? Around the mid to late nineties Apple was facing challenging times, and with
the help of an innovative and inuential
Steve Jobs, Apple turned from battlingto survive to become one of the most valuable companies in the world. IBM was bleeding over 8 billion dollars in1993 until a non technical CEO by thename of Lou Gerstner took over andmade some changes. In the words of Forbes magazine Lou Gerstner helpedmake IBM dance.Steve Jobs and Lou Gerstner represent-ed an attitude. They are examples of individuals who got it. They understooda reality - that change is not something you can control. Change is primar-ily about you. It is about your peopleand their attitude. It is about the way you think as a person. It is about the way your group thinks. Your competi-tive advantage will come down to yourability to understand the simply reality about change. I have distilled this real-ity in its simplest form in order for youto remember it for life. .I refer to them as the three A’s toChange. Accept, Anticipate and Adapt.In 2002, McDonalds was loosing mar-ket share. They accepted a reality thatthe consumers were shifting towardsmaking healthier choices about theirmeals. Witnessing declining results,
they re-congured their menu in antici
-pation, quickly adapting to a new reality with healthy meal options for their dis-cerning customers. This required themto exhibit courage in the face of change which saw them come back through topost higher than expected sales when