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Understanding the New Facebook

Understanding the New Facebook

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Published by AugustineIdeas
Discovering the features and opportunities of the new Facebook Timeline, Ticker, and Insights. This great paper by Dani Loebs of AugustineIdeas presents a graphical and comprehensible breakdown of how organizations can leverage these updates to their benefit.
Discovering the features and opportunities of the new Facebook Timeline, Ticker, and Insights. This great paper by Dani Loebs of AugustineIdeas presents a graphical and comprehensible breakdown of how organizations can leverage these updates to their benefit.

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Published by: AugustineIdeas on Oct 18, 2011
Copyright:Attribution Non-commercial

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05/24/2012

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Understanding the New Facebook
How Facebook’s New Focus on Apps and Depth of EngagementWill Change the Game for BrandsDani LoebsSocial Media Specialist
 
 
Table of Contents:
Introducing Timeline: Three Giant New Features for Personal Profiles … 3
Use
Covers
to Attract Page Likes ……………………………………………………………. 4Invest in Timeline Real Estate with Featured Stories ……………………………... 5Gestures: A New Language for Facebook Sharing on the Open Graph ……. 7
Introducing Real-time Serendipity on Your Facebook Home Page ……….. 9
Has Facebook Outdone Twitter? ……………………………………………………………. 10Use Facebook Search to Promote Positive Brand Mentions and Engage NewCustomers ……………………………………………………………………………………………… 11
The Era of Engagement in Digital Advertising ………………………………………. 12
 Look who’s Talking: The Big Overhaul to Facebook Page Insights …………… 13
Understanding the New Facebook: Strategies for Brands …………………….. 17
The Next Step: Anticipating Brand Timelines ………………………………………….. 18End Notes ……………………………………………………………………………………............. 19
 
 
Introducing Timeline: Three Giant New Features for Personal Profiles
“The next era will be determined by apps and depth of engagement”-Mark Zuckerberg
On September 22
nd
, after massive buzz and speculation, Facebook CEO Mark Zuckerberg tookthe stage at the F8 Facebook Developer’s Conference and announced the biggest changesFacebook users had ever seen. The personal profile would be transformed into the FacebookTimeline, where users could format their social identities to not only introduce themselves, buttell their life stories.Many social media professionals waited with bated breath to see if these profile changes wouldroll out for brand pages. Although still unknown, the assumption is that eventually thesechanges will trickle into brand pages to continue Facebook’s historic preference for streamlinedformatting between brand and profile pages.Currently the Timeline view is only available to developers, and this delay in public release givesbrands a precious opportunity to prepare for the huge changes in user experience. Thefollowing is an overview of Timeline’s three key features. It is also a springboard from whichbrands can take the leap to being smart, innovative and inspired with social media.

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