BABY CARE IN HONG KONG, CHINA
02 Jun 2011
Baby care sees 3% current value growth to reach HK$179 million in 2010The low birth rate in Hong Kong continues to hinder growth for baby care despite the fact that Hong Kong parents tend to spend generously on their childrenUnit prices of baby care increase marginally in 2010Johnson & Johnson Consumer (Hong Kong) Ltd leads baby care with a 59% value share in 2010A CAGR of 2% in constant value terms is predicted for baby care over the forecast period
With its established brand Johnson's Baby, Johnson & Johnson Consumer (Hong Kong) Ltd led babycare with a 59% value share in 2010. A wide distribution network and strong promotion were the keywinning factors for the brand. Consumers tend to have more confidence in the quality of famous
brands, which gives Johnson’s Baby an extra advantage over other l
ess well-known brands in thecategory.International brands continued to dominate the baby care category in 2010 as they are often perceivedto be safer and of higher quality than domestic brands.