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Baby Care in Hong Kong

Baby Care in Hong Kong

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Published by aurelie1611
http://bit.ly/babycarehongkong
http://bit.ly/babycarehongkong

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Categories:Types, Research
Published by: aurelie1611 on Oct 19, 2011
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05/12/2014

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©EuromonitorInternational2011
 
www.euromonitor.com 
BABY CARE IN HONG KONG, CHINA
02 Jun 2011
HEADLINES
Baby care sees 3% current value growth to reach HK$179 million in 2010The low birth rate in Hong Kong continues to hinder growth for baby care despite the fact that Hong Kong parents tend to spend generously on their childrenUnit prices of baby care increase marginally in 2010Johnson & Johnson Consumer (Hong Kong) Ltd leads baby care with a 59% value share in 2010A CAGR of 2% in constant value terms is predicted for baby care over the forecast period
COMPETITIVE LANDSCAPE
With its established brand Johnson's Baby, Johnson & Johnson Consumer (Hong Kong) Ltd led babycare with a 59% value share in 2010. A wide distribution network and strong promotion were the keywinning factors for the brand. Consumers tend to have more confidence in the quality of famous
 brands, which gives Johnson’s Baby an extra advantage over other l
ess well-known brands in thecategory.International brands continued to dominate the baby care category in 2010 as they are often perceivedto be safer and of higher quality than domestic brands.
http://bit.ly/babycarehongkong
 
 
©EuromonitorInternational2011
 
www.euromonitor.com 
 
NATIONAL BRAND OWNERS AND THEIR BRANDS
Company Name (NBO) Brand (GBO)
AS Watson Group Select (Private Label)Blistex Inc Dyprotex (Blistex Inc)Dairy Farm International Holdings Ltd Mannings (Private Label)Fantastic Natural Cosmetics Ltd Fancl (Fancl Corp)GlaxoSmithKline HK Ltd Drapolene (GlaxoSmithKline Plc)Johnson & Johnson Consumer (HongKong) LtdDesitin (Johnson & Johnson Inc), Diaper Rash (Johnson & JohnsonInc), Johnson's Baby (Johnson & Johnson Inc)Nu Skin Enterprises HK Inc Nu Skin Epoch (Nu Skin Enterprises Inc)Sebapharma GmbH & Co Baby Sebamed (Sebapharma GmbH & Co)
Source: Passport by Euromonitor International 
http://bit.ly/babycarehongkong

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