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Panel Moderator Tips

Panel Moderator Tips

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Published by: Christina Pari Nguyen on Oct 19, 2011
Copyright:Attribution Non-commercial


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Panel Moderator Helpful Tips
As a moderator, your job is to facilitate the sharing of knowledge and information from the panelist to the audience. The goal is to enable an exchange of valuable insights and ideas from theexpert panelist while keeping the conversation going and being mindful of having everyoneequally participate.As you keep the conversation going, consider what the audience would find interesting andinformative. Success happens when good conversation starts to take place on its own and yougently guide it.
Prep call with panelists
Prior to the prep call, confirm your panelists’ titles and bio information. Print out theresearch you did of their bios, points of contention, the high-level agenda, and follow-upquestions you may want to ask.
During the prep call, discuss the structure of the discussion and prepare 3-5 general highlevel bullet points so you and fellow panelists know the agenda, delivery of content andwhere the discussion would lead. Ask if panelists will bring a case study or any presenting materials to the event that will require set-up prior to the event. Decide onQ&A time.Questions
Prepare questions in advance as they relate to the agenda. Questions should be gearedtoward latest industry trends or hot issues. You may ask about benefits and opportunitiesand the ‘
’ or “
 so what”
these things are important.Day of the event
Meet with the panelists 15 minutes prior to the event.
Review the structure of the discussion & general agenda and address any panelistquestions.
In some cases, plan out where folks will sit on the stage.
If press is expected, let the panelist know ahead of time. Notes
If you need notes, use an index card and make them seem subtle. Keep them with you sothat you can easily flip through ideas to keep the flow of conversation.
Copyright © 2011 The Nielsen Company. All rights reserved. Nielsen and the Nielsen logo are trademarks or registered trademarks of CZT/ACN Trademarks, L.L.C. The Nielsen Company
On Stage and Interactions
You will be seated with the panelist on the stage. This makes the conversation seem morenatural. Remind the panelists, yourself, and the audience to turn off cell phones.
You are the first speaker. Set the stage by providing context. Quickly give an overview of the panel with introductions and the topic being covered. Avoid lengthy introductions.
: You also may start the session by telling some fun facts, asking the audiencesome “fun” questions to stir up the environment, etc.
Be mindful of your body language. Make eye-contact with the panelist and the audiencewhen you ask a question.
Listen for conversational cues. Sometimes a more interesting discussion than what you planned comes up. Follow that thread and keep the momentum going. Guide thediscussion as necessary.
Try not to let any particular panelist dominate the session over others. Let the paneliststalk to each other and interact with the audience.
Be mindful of time. You may have to politely cut someone off or redirect a discussion toensure everyone has equally participated.
Try not to let the conversation dive into the weeds focusing on too much detail that mayonly be applicable to a few.
Wrap up
Before starting the Q&A session, kindly ask the audience members to state their name,title, and company before asking their questions, so that the panelists can address themdirectly.
Prepare a few questions in case the audience does not have any initially. Encourage theaudience to ask questions instead of making comments. Always repeat the questions fromthe audience and summarize long-winded ones.
If audience questions are not directed to a specific panelist, encourage everyone toexpress their point of view. If you have additional comments after the panelist responds,keep them short.
When a response to a question exceeds the time limit, suggest that the audience reach outto you or the panelist to continue the discussion.
Copyright © 2011 The Nielsen Company. All rights reserved. Nielsen and the Nielsen logo are trademarks or registered trademarks of CZT/ACN Trademarks, L.L.C. The Nielsen Company

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