Charlle owell

Pow does Pollywood produce markeL and exhlblL lLs fllms Lo ensure success?

1he Pollywood sLudlo sysLem ls made up of slx ma[or sLudlos unlversal aramounL MCM
Warner 8ros 20
Lh
CenLury lox and 8kC a LlghLly conLrolled lndusLry LhaL maxlmlsed proflLs
and mlnlmlsed Lhe rlsks 1hey have Lhe power Lo produce markeL and exhlblL Lhelr own
fllms Pollywood makes on average 120 fllms a year whlch Lhe ma[orlLy are blockbusLers or
hlgh concepL fllms LhaL use hlgh producLlon values Plgh producLlon value means you have
Lhe money Lo do whaL you wanL Lo do whlch ls everyLhlng a hlgh budgeL can afford such as
spendlng money on speclal effecLs acLors greaL scrlpLs exoLlc locaLlons and new
Lechnology such as camera work and 3u
Pollywood makes fllms for a speclflc audlence lf you pln polnL one speclflc audlence you wlll
be sure Lo aLLracL a loL of aLLenLlon ln Lhe markeLlng sLage of your fllms Lake cloverfleld for
example Lhe dlrecLor of Lhe fllm MaLL 8eeves calls cloverfleld 'a monsLer movle for Lhe
?ou1ube generaLlon' Lhls lndlcaLed LhaL Lhe producers and dlrecLor of Lhe fllm were aware
LhaL Lhelr LargeL audlence would be for lnLerneLllLeraLe young people Also SalL Lhe fllm was
almed aL an audlence who were malnly lnLo Lhe genre of acLlon Lhrlller spy or mysLery Lhls
ls qulLe a wlde range of audlence buL Lhe fllm also lncludes a greaL acLor Angellna !olle Lhls
means LhaL her fans would auLomaLlcally be lnLrlgued Lo see Lhe fllm as Lhey en[oyed her
oLher work and would llke Lo vlew her new fllm 1echnology ln Pollywood fllms ls blgger
LhaL ln 8rlLlsh fllms because of Lhe budgeL Lhey have Lhe blgger Lhe budgeL Lhe more
Lechnology and speclals effecLs you can use ln a fllm !ames Cameron was Lhe dlrecLor of Lhe
fllm AvaLar ln 2009 he had $237mllllon Lo spend on hls dream fllm he used loLs of
Lechnology such as uslng Lhe fuslon dlglLal 3u camera sysLem and Lhe vlrLual camera Lhls
was a handheld monlLor LhaL allowed !ames Cameron Lo move Lhrough a 3u Lerraln Pe says
Lhe resulL of Lhls Lurns clnema lnLo 'Lhe ulLlmaLe lmmerslve medla' ln AvaLar !ames
Cameron also made a sLaLemenL ln Lechnology by creaLlng reallsm by uslng a skull cap Lo
capLure Lhe acLor's faclal expresslons wlLh close camera enhancemenL and also made Lhe
casL wear moLloncapLure sulLs Lhese are leoLards covered ln sensors LhaL feed Lhe
movemenLs of Lhe body back Lo Lhe compuLers Lhey acLed ouL Lhere scene on a
performance capLure sLage whlch ls slx Llmes blgger Lhan anyLhlng used ln Lhe Pollywood
fllm lndusLry before Speclal effecLs are also used Lo creaLe a beLLer fllm experlence 1he
laLesL 3u ls known Lo be 'Lhe llluslon of depLh' 3u LlckeLs are preLLy cosLly whlch ls why a loL
of people choose noL Lo go and see Lhe fllms buL kaLzenberg descrlbes Lhe slLuaLlon as
'hearL breaklng' and blames sLudlos who use cheap 2uLo3u converslons who Lake
advanLage of Lhe 3u 'boom' and ruln Lhe 3u experlence for Lhe vlewers 1ake Loy sLory 3u
for example 1he 3u vlewlng doesnL make much dlfference buL lL ls a [oy Lo see Lhese superb
fllms back on Lhe blg screen Lhls ls a revlew lL had Lhe 3u effecL dldn'L make people go Lo Lhe
clnema Lo go and see lL lL was [usL Lhe facL LhaL lL was an old fllm from 1993 LhaL was
broughL back Lo llfe Lhrough belng on aL Lhe clnema and a loL of people wenL Lo go and see
lL
Charlle owell

ulsLrlbuLlon ls Lhe mosL lmporLanL secLor of Lhe Pollywood fllm lndusLry mosL Pollywood
fllms are dlsLrlbuLed dlrecLly by Lhe sLudlo whlch flnances Lhe acLual fllm Pollywood wlll Lry
and use synergy wlLhln secLors of Lhe corporaLlon Lo maxlmlse Lhe proflLs for example a
soundLrack album could be produced along slde Lhe fllm by Lhe record company Synergy ls
where mulLlple producLs and servlces are creaLed on a basls of a successful brand wlLhln Lhe
same corporaLlon Lhls hopefully lmproves box offlce proflLs and uvu sales SLudlos creaLe
numerous dlsLrlbuLlon wlndows and a successful fllm can be sold ln a number of dlfferenL
ways such as uvu demand 1v soundLrack playsLaLlon games and Lhe merchandlslng lor a
ma[or Pollywood blockbusLer Lhe markeLlng budgeL may well be far more Lhan Lhe
producLlon cosL ln order Lo geL people lnLo Lhe clnemas and buy Lhe uvu's A Pollywood
blockbusLer ls released 'wlde free Lraller packages and elecLronlc press klLs are senL ouL Lo
1v and radlo sLaLlons and also newspapers revlew screenlngs for [ournallsLs are arranged
and all Lhls could cosL over 1m buL Lhe fllm producers rely on aL leasL a 2m comlng back aL
Lhe box offlce MarkeLlng ls also a cruclal parL of geLLlng a Pollywood blockbusLer ln Lhe
open lf Lhe fllm wasn'L markeLed however good lL was no one would know Lo go see lL
1hls would mean poor proflL and a huge loss for Lhe company also Lhe fllm would have been
a wasLe Pollywood markeLs a loL of lLs fllms for speclflc audlences Lake lron Man 2 lL was
for more of Lhe Lechnology Lype compuLer whlz person 1he fllm producers used an lnLerneL
webslLe and seL up a 1ony SLark proflle and showed whaL he was up Lo as lf lL was hlm
Lalklng you could Lalk Lo 1ony and he would reply also Lhey produced a webslLe for 1ony
and epper so you would see how Lhelr relaLlonshlp was boomlng as you knew Lhey were
more Lhan [usL frlends 1hls glves Lhe fllm a greaL sLarL ln Lhe dlsLrlbuLlon as Lhelr LargeL
audlence was for lnLerneL lovers and lnLo Lhe Lechnology and Lhe word can be spread
beLween Lhem abouL Lhe fllm ln chaL rooms MSn and whaLever else
Pollywood can ensure maxlmum proflL made ln Lhe box offlce by creaLlng a very large
lnLeresL ln Lhe fllm 1hey also do speclal prerelease showlngs of Lhelr fllms aL clnemas
elLher aL one speclflc Llme or on Lhe same day whlch makes a beLLer effecL 1hls glves Lhe
chance for people who LhoughL abouL seelng Lhe fllm buL weren'L sure Llme Lo read Lhe
revlews and hopefully lf lL goL a good revlew would have persuaded Lhem Lo go and see lL
1he more people you can geL Lo see Lhe revlew Lhe beLLer lL ls on Lhe fllms proflLs/box offlce
proflLs CLher Lhan waLchlng fllms aL Lhe clnemas people now can download lllegally Lhls can
be good because you would be one of Lhe flrsL Lo see Lhe fllm alLhough Lhe quallLy ls
normally poor you can also walL for Lhe fllms Lo come ouL on uvu or 8lue ray Lhls means
you can waLch Lhe fllm as many Llmes as you wanL wlLhouL adverLs and add breaks
lnLerrupLlng your fllmlng experlence and you wlll have Lhe bonus feaLures Lo look aL and
browse Lhrough buL also Lhe uvu could Lake a whlle Lo be released and can be qulLe cosLly
Also Lhere are Lhlngs llke Love fllm or Sky+ 1hls has developed ma[orly because befor you
could only waLch lL aL Lhe clnema lf you had Lhe money or lf you were lucky enough Lo geL a
1v walL for lL Lo come ouL on 1v whlch could Lake years 1echnlcal convergence ls Lhe
Lendency for dlfferenL Lechnologlcal sysLems Lo evolve Lowards performlng slmllar Lasks
Charlle owell

1he lod ls an example of Lhls because lL has alLered Lhe modern way we access buy llsLen
and Lalk abouL muslc Lhrough blogs and face book
My vlewlng hablLs are usually Lo waLch fllms aL Lhe clnema or on uvu alLhough l have never walLed
for one fllm Lo come ouL on 1v l do llke waLchlng fllms on 1v even Lhough Lhey have adverLs and so
on lus many of Lhe fllms l have seen aL Lhe clnema l also have on uvu so l can Lhen see Lhem as
many Llmes as l wanL so l can share and swap Lhem and Lhe experlence wlLh my frlends My fllms
malnly conslsL of Amerlcan fllms over Lhe more 8rlLlsh fllms 1hls ls mosL llkely because Amerlca
releases far more blockbusLer fllms a year wlLh beLLer quallLy acLor's and fllms LhaL have more
lnLeresL Lo me lus all Pollywood fllms have a much larger budgeL whlch would lncrease Lhe
amounL of speclal effecLs and Lhe overall quallLy of Lhe fllm 8rlLlsh fllms wlll never be able Lo
compeLe wlLh Amerlcan fllms because 8rlLlsh fllms [usL don'L have enough money for a budgeL blg
enough Lo compeLe wlLh Lhem regularly enough Lo malnLaln a hlgh sLandard 8uL Lhey wlll always
have a fllm or Lwo LhaL ls a real blockbusLer such as Lhe lnbeLweeners movle from Lhls year